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ppc Archives - STRYDE

Running a retargeting campaign

Best Practices for Running a Retargeting Campaign

By | PPC | No Comments

Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and get the best ROI from your retargeting campaign, here are our 8 best practices to follow. 1….

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What We Learned From IMSLC

By | Inbound Marketing | No Comments

We had a crazy-fun time last week, bringing you the first ever IMSLC event, hosted by Stryde! Things started off a little shaky with some technical issues, but our speakers’ on-the-fly skills pulled through to hopefully give you some new insights into this content marketing game. Many thanks to everyone who kept it lively and held a good sense of…

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What the 2014 B2B Demand Generation Benchmark Report Tells Us

By | Inbound Marketing, Uncategorized | No Comments

Last year I wrote a post recapping the findings from Software Advice’s 2013 Online B2B Buyer Behavior Report. This year marketing technology advisor Software Advice is at it again, but this time around they put together a 2014 B2B Demand Generation Benchmark Report. Demand generation, which I’m sure most of you already know, is using targeted marketing programs to help drive more…

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