by Sean Sweeney | Jan 27, 2023 | eCommerce, PPC
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max...
by Greg Shuey | Feb 25, 2019 | eCommerce, PPC
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But...
by Greg Shuey | Apr 20, 2017 | PPC
Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and...
