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influencers Archives - STRYDE

What Are Micro-Influencers and Why Should You Work With Them?

By | eCommerce, Influencer Marketing, Social Media | No Comments

An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….

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