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How This Fashion Brand Became a Multi-Million Dollar Business Through Affiliate Marketing and Email

How This Fashion Brand Became a Multi-Million Dollar Business Through Affiliate Marketing and Email

by Laurel Teuscher | Nov 5, 2018 | eCommerce, Email Marketing, Influencer Marketing, Social Media

In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand...
What Are Micro-Influencers and Why Should You Work With Them?

What Are Micro-Influencers and Why Should You Work With Them?

by Greg Shuey | Sep 20, 2018 | eCommerce, Influencer Marketing, Social Media

smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers. So while they’re the small fish in the social pond compared to...
How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

by Laurel Teuscher | Apr 13, 2018 | eCommerce, Influencer Marketing, Social Media

Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her...

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