The Ultimate Guide To Retargeting For Ecommerce Businesses
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse to easily stay in front of a consumer’s face once […]
What Is Paid Search (PPC) & What Are The Best Platforms For E-commerce Businesses?
If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it. In this post, we’ll talk about the definition of PPC, how it works, and the top PPC platforms. That way, you can […]
Return on Ad Spend – What Does ROAS Really Tell You?
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as well. Many factors can affect how ROAS functions and […]
5 Ways to Stop Wasting Ad Spend on Google Shopping Campaigns
Ultimate Guide to Online eCommerce Ad Types and Formats
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order for […]
Are You Ready for the Changes coming to Google Ads Next Month?
