Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse...
If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it. In this post, we’ll talk about the definition of PPC, how it works, and the top PPC...
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as...
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But...
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order...
