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choose an agency Archives - STRYDE

Choosing an Agency: Requirement 10

Choosing an Agency: They’re Not Cheap

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Good content marketing requires a substantial investment in a good content marketing agency and their strategy suggestions. There is simply no way around the costs associated with valuable content that drives results and successfully builds your brand. So before you begin exploring your agency options, you first need to understand that cost is inevitable, but that it’s also a worthwhile…

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Choosing an Agency: Requirement 9

Choosing the Right Agency: Repurpose Existing Content

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Time is money. And creating new content requires both. Whether you create the content yourself or like many businesses, have an outside content marketing agency create it for you, it still takes your time and money to ensure it’s created and gets created right. Content is what fuels your marketing initiatives. Without content, you won’t reach any of your marketing…

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Choosing an Agency: Requirement 7

Choosing the Right Agency: Understand The Buyer Journey

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Good content marketing agencies should do more than just produce content; they should understand how buyers make their decisions, how they move through the sales funnel, and how to maneuver prospects from leads to customers. A successful content marketing agency knows how to create content that maps to each stage in the buyer journey and sales funnel. Content that resonates…

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Choosing an Agency: Requirement 6

Choosing the Right Agency: Have A Strategy For Each Channel

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We know that content is not a new technique, but when wielded with purpose it can give you new results. There are four keys to understanding content marketing for each social channel. First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second,…

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