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buyer personas Archives - STRYDE

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The Content Audit Process

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Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…

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Step By Step Guide To Creating Buyer Personas

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In my last post, I talked about why creating and marketing to buyer personas is critical for your business. In today‚Äôs post, I am going to walk you through the process of creating buyer personas. Developing buyer personas involves a range of activities that are helpful in identifying groups of customers with common characteristics that you can apply to a…

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Five Ways To Generate Hundreds of Blogging Topics In Less Than An Hour

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Most businesses understand that in order to compete in the search engines, they have to have a content marketing strategy that not only includes creation and promotion of digital assets, but also includes regular blogging on not only their company blog, but on other industry blogs. Producing a mass amount of content can be very hard and time consuming, but…

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