Tag

B2B Archives - STRYDE

2016 B2B Benchmark Report Summary Header

10 Takeaways from the B2B Content Marketing Benchmark Report 2016

By | Content Marketing | No Comments

For the last six years, Content Marketing Institute has teamed up with MarketingProfs to bring content marketers a yearly benchmark report regarding the state of content marketing with B2B businesses. If you haven’t read the 2016 B2B report, or you don’t have time read through the whole thing, here are the key takeaways you should be aware of. 1. Effective…

Read More
STRYDE | Why Video Marketing & B2B are the Perfect Match 1

Why Video Marketing & B2B are the Perfect Match

By | Video | No Comments

A picture is worth a thousand words, but can you guess the worth of a one-minute video? It’s worth 1.8 million words. That’s enough to write a few books and still have some left over! People love video. Perhaps it’s because they can play an observer to someone else’s story. Video has been popular online since YouTube launched and other…

Read More
STRYDE | The Best Content Types for Each Stage of the B2B Sales Cycle 2

The Best Content Types for Each Stage of the B2B Sales Cycle

By | Content Marketing | No Comments

As content marketing moves from an industry-specific jargon to a widely-accepted business tactic, we’re privileged and excited to be on the forefront of a new frontier. More firms dipping their toes into the content marketing pool means even more brilliant minds taking stock of the landscape. One firm doing just that is Eccolo Media. Eccolo recently published results from an…

Read More