analytics Archives - STRYDE

analytics Archives - STRYDE

Guide To Setting Up eCommerce Tracking in Google Analytics

By | eCommerce | No Comments

Google Analytics is a partner every eCommerce business needs. It provides valuable insights about your website, website visitors and where they came from, and all this data helps you strategize new or better ways to attract new customers and improve conversion rates. eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce…

Read More

Clickbait’s Ripple Effect

By | Content Marketing | No Comments

  The Sliding Definitions of Clickbait How does this relate to clickbait? Let’s head over to the ever-reliable Wikitionary for an open-sourced definition: Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines. Now, this is not to say that the amazing piece of accurate, viable content you just created…

Read More

In Case You Haven’t Noticed, Analytics Changes Have Been Made

By | eCommerce, SEO | No Comments

Yesterday we were putting together our mid-month reports and saw our “Visits” numbers on Google Analytics, and then by 4 p.m. we noticed that section’s wording had changed to “Sessions”. Since we weren’t expecting that, the switch piqued our interest. But the Visits section changing to Sessions wasn’t the only noticeable change. What we once knew as “Unique Visitors” was…

Read More

The Ultimate List of SEO Tools

By | SEO | No Comments

Today’s post is going to be the first of our “list of tools” posts, today’s, specifically targeting the very best SEO tools on the market. At Stryde, we use a ton of these tools to not only help us be more efficient when taking care of our clients, but we use them to help improve the quality of our work…

Read More