Google Analytics is a partner every eCommerce business needs. It provides valuable insights about your website, website visitors and where they came from, and all this data helps you strategize new or better ways to attract new customers and improve conversion rates. eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce…
The Sliding Definitions of Clickbait How does this relate to clickbait? Let’s head over to the ever-reliable Wikitionary for an open-sourced definition: Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines. Now, this is not to say that the amazing piece of accurate, viable content you just created…
Yesterday we were putting together our mid-month reports and saw our “Visits” numbers on Google Analytics, and then by 4 p.m. we noticed that section’s wording had changed to “Sessions”. Since we weren’t expecting that, the switch piqued our interest. But the Visits section changing to Sessions wasn’t the only noticeable change. What we once knew as “Unique Visitors” was…
In the digital marketing space, you are required to read a lot. If you don’t, you most likely don’t know your stuff and aren’t abreast current strategies and industry changes. Personally, I mostly read blog posts, however, I’ve also read several books over the last year which have helped me to gain a better understanding of the digital marketing landscape…
I had lunch yesterday with an old colleague and he mentioned to me that not many traditional marketers understand digital and have a hard time trusting an outsourced partner to set strategy and execute on their behalf. He too is quite new to the idea of digital marketing and we had a fantastic conversation on what to look for when…
Today’s post is going to be the first of our “list of tools” posts, today’s, specifically targeting the very best SEO tools on the market. At Stryde, we use a ton of these tools to not only help us be more efficient when taking care of our clients, but we use them to help improve the quality of our work…
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