PPC AND RETARGETING AD SERVICES

Highly Effective Audience Targeting Using PPC and Retargeted Ads

our clients

Generate qualified traffic to your site day 1

Put your products in front of consumers who are ready to buy. Our eCommerce focused PPC and Retargeting Ad management services drastically reduce wasted ad spend while increasing ROI. Paid search campaigns can quickly get out of control if they are not continuously adjusted and tweaked for maximum performance. Our paid search services are ideal for eCommerce businesses looking for help in the following areas:

Generate Qualified Leads Image

Traditional PPC Ads Image

Traditional PPC Ads

Our PPC strategy is customized to meet your business’s unique KPIs. We focus specifically on PPC strategies for eCommerce shops. If you have more than 10 products and are looking for help setting up or managing campaigns on an ongoing basis, check out what our services include.

REQUEST AN ADWORDS AUDIT

Account Audit and Set Up

Account audit icon

We’ll review your existing Campaign and Ad Group structure and give suggestions on how to structure the account for optimal performance.

Competitive Research

Competitive Research Icon

We monitor and track your competitors’ ads and ad copy to guide our messaging so you stand out from the crowd.

Keyword Adjustments

Keyword Adjustments Icon

We continuously monitor and manage Exact, Phrase and Modified Broad match keywords along with implementing negative keywords to improve wasted ad spend.

Ad Copy Testing

Ad Copy Testing Icon

We adjust and tweak ad copy on-going to increase click-through rate and conversion rate. This is especially useful during seasonal sales and promotions.

Landing Page Optimization

Website Performance Icon

We analyze and give suggestions for optimizing landing pages to improve quality scores.

Reporting

PPC Reporting Icon

We provide regular reports on ad group performance and adjustments being made to the account.

Retargeting Ads

Retargeting (aka remarketing) is an incredible tool eCommerce businesses can use for creating and fostering top-of-mind awareness. Retargeting helps convert online browsers into buyers.

REQUEST AN ADWORDS AUDIT

If you’re unfamiliar with what that looks like, here is how it works:

Retargeting Ads Image

Potential Customer Visits Site Icon

Potential Customer Visits Site

Arrow2

Potential Customer Leaves Icon

Potential Customer Leaves Without Checking Out

Arrow2

Platform Selection Icon

Customer Visits Other Sites Online

Arrow3

Happy Customer Icon

Potential Customer Turns Into Happy Customer

Arrow7

Bring Customer Back Icon

Bring The Customer Back To Your Site

Arrow7

Display Your Ads Icon

Display Your Ads On Sites They Visit

Arrow6

Your ads reach the right people, at the right time, in the right place.

Stryde Retargeting Services

Account Audit and Set Up

Retargeting Set Up Icon

We’ll review your existing Campaign and Ad Group structure and give suggestions on how to structure the account for optimal performance.

Retargeting Strategy

Retargeting Strategy Icon

We continually test and adjust the retargeting campaigns we run each month. This allows us to be agile when running campaigns and keep ads running that are successful while turning off ads not performing.

Ad Adjustments

PPC Ad Adjustments

We continuously monitor and manage ad performance using demographic, geographic and contextual targeting to improve ad relevance and boost performance.

Ad Creation

Ad Creation Icon

We’ll create compelling ads that draw users back to your site.

Reporting

Social Reporting Icon

We provide ongoing reports on ad group performance.

Google Shopping Ad Management Image

Google Shopping Ad Management

Google Shopping Ads typically outperform other ad types by 2X. The key to having a successful shopping campaign starts with your data feed. If your data feed is easily managed and optimized we can help with your shopping campaigns.

We’ll manage your bids for each product level to help boost sales for top performing products, while reducing wasted spend on products that don’t convert.

Looking to Get a Leg Up on the Competition?

REQUEST A FREE AUDIT