Highly Effective Audience Targeting Using PPC and Retargeted Ads

Generate qualified traffic to your site day 1

Put your products in front of consumers who are ready to buy. Our eCommerce focused PPC and Retargeting Ad management services drastically reduce wasted ad spend while increasing ROI. Paid search campaigns can quickly get out of control if they are not continuously adjusted and tweaked for maximum performance. Our paid search services are ideal for eCommerce businesses looking for help in the following areas:

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Traditional PPC Ads

Our PPC strategy is customized to meet your business’s unique KPIs. We focus specifically on PPC strategies for eCommerce shops. If you have more than 10 products and are looking for help setting up or managing campaigns on an ongoing basis, check out what our PPC agency includes.


Account Audit and Set Up

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We’ll review your existing Campaign and Ad Group structure and give suggestions on how to structure the account for optimal performance.

Competitive Research

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We monitor and track your competitors’ ads and ad copy to guide our messaging so you stand out from the crowd.

Keyword Adjustments

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We continuously monitor and manage Exact, Phrase and Modified Broad match keywords along with implementing negative keywords to improve wasted ad spend.

Ad Copy Testing

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We adjust and tweak ad copy on-going to increase click-through rate and conversion rate. This is especially useful during seasonal sales and promotions.

Landing Page Optimization

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We analyze and give suggestions for optimizing landing pages to improve quality scores.


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We provide regular reports on ad group performance and adjustments being made to the account.

Retargeting Ads

Retargeting (aka remarketing) is an incredible tool eCommerce businesses can use for creating and fostering top-of-mind awareness. Retargeting helps convert online browsers into buyers.


If you’re unfamiliar with what that looks like, here is how it works:

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Potential Customer Visits Site


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Potential Customer Leaves Without Checking Out


Platform Selection Icon

Customer Visits Other Sites Online


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Potential Customer Turns Into Happy Customer


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Bring The Customer Back To Your Site


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Display Your Ads On Sites They Visit


Your ads reach the right people, at the right time, in the right place.

Stryde Retargeting Services

Account Audit and Set Up

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We’ll review your existing Campaign and Ad Group structure and give suggestions on how to structure the account for optimal performance.

Retargeting Strategy

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We continually test and adjust the retargeting campaigns we run each month. This allows us to be agile when running campaigns and keep ads running that are successful while turning off ads not performing.

Ad Adjustments

PPC Ad Adjustments

We continuously monitor and manage ad performance using demographic, geographic and contextual targeting to improve ad relevance and boost performance.

Ad Creation

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We’ll create compelling ads that draw users back to your site.


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We provide ongoing reports on ad group performance.

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Google Shopping Ad Management

Google Shopping Ads typically outperform other ad types by 2X. The key to having a successful shopping campaign starts with your data feed. If your data feed is easily managed and optimized we can help with your shopping campaigns.

We’ll manage your bids for each product level to help boost sales for top performing products while reducing wasted spend on products that don’t convert.

Looking to Get a Leg Up on the Competition?