How to Use Customer Feedback to Optimize Product Pages for E-Commerce Businesses
At the heart of every successful e-commerce venture lies a deep understanding of what customers truly want and need. Customer feedback, in its essence, is the valuable voice of those who interact with your products, services, and brand. It encompasses the thoughts, opinions, and experiences that customers willingly share with you, be it through reviews, […]
eCommerce Black Friday & Cyber Monday Digital Marketing Strategy 2023
Holiday planning is predicted to happen earlier than ever this year. So what does this mean for your brand? Your online store must prepare for a historic holiday season. Making sure your brand reaches your target audience before your competition, will be crucial to ensure your product is their first choice when it comes time […]
A 10 Step Checklist for an Ecommerce Website Migration
Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the process can […]
Scaling Your Shopify Store – 7 Things You Must Focus On To Drive Massive Success
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah. In many of my discussions, one of the most common threads is around how difficult it […]
Shopify SEO: How to Implement Schema Markup on a Shopify Site
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having information at the right place and the right time can drastically improve the number of conversions on your site. If you are […]
Loyalty Programs – What Are They & When Should You Invest In One For Your E-Commerce Store
In today’s highly competitive e-commerce landscape, attracting and retaining customers is critical to achieving scale and accelerated growth. One strategy that has gained popularity over the last few years is implementing a loyalty program. Loyalty programs offer many benefits for e-commerce businesses, fostering customer loyalty, increasing engagement, and driving repeat purchases (growing your CLTV). But […]
How to Use UTM Parameters for Facebook Ad Retargeting
Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters. Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google Analytics, it’s not always easy to attribute where your visitors are coming from. You can use UTM, or Urchin […]
The Power of Customer Service in Building Stronger Connections with E-Commerce Customers
Gone are the days when price and product alone dictated consumer loyalty. Today, customers crave more than just a transactional experience—they seek personalized interactions, prompt assistance, and exceptional service at every touchpoint. Understanding the power of customer service in this digital landscape is paramount for businesses striving to thrive and grow. Not only does having […]
The Power of Personalization – How SMS Marketing Can Help Your E-commerce Business Stand Out
While traditional digital marketing channels like email and paid social media are incredibly important, there’s another powerful tool that many ecommerce businesses are overlooking: SMS marketing. By sending personalized marketing messages directly to customers’ phones, businesses can build stronger relationships, improve customer experiences, and ultimately drive more sales. So, let’s explore the power of personalization […]
Product Reviews: Why They Are Critical To Your Success & How To Generate More
Online product reviews have become an critical part of the customer journey. With the rise of e-commerce, customers are no longer limited to buying products from physical stores. So, consumers do their research, and a big part of that research is product reviews. In this post, we will explore why product reviews are critical to […]
5 Ways To Boost Customer Retention & Lifetime Value In E-Commerce
Your greatest asset as an ecommerce business is your customers. Ranging from loyal fans to first-time customers, these people are what keep your business running. So, how do you keep, maintain and build a profitable relationship with your customers during their client lifetime? We break down 5 simple and effective ways you can boost customer […]
Why Live Chat is Key to Providing Exceptional E-commerce Customer Service
With so many options available to consumers when spending their hard-earned money, the experience they have when interacting with your business can make all the difference. One of the most important tools for delivering outstanding customer service is live chat. Not only does it provide an instant connection between you and your customers, but it […]
