Mastering Google’s AI Search Results: 5 Tactics to Keep Your Brand Visible
TL;DR Google’s AI Overviews are transforming search, shifting focus from rankings and clicks to visibility and authority within AI-generated answers. To stay visible, brands must structure content in concise, schema-supported chunks, strengthen their online entity and brand signals, optimize images, videos, and product data for multimodal search, use tools like llms.txt to control and guide […]
How To Use Online PR To Grow Your Visibility in ChatGPT & The LLMs
TL;DR Online PR is no longer just about credibility and SEO rankings. In today’s AI-driven world, it’s also one of the most effective ways to increase your brand’s visibility in ChatGPT, Google’s AI Overviews, Perplexity, Claude, and other large language models (LLMs). By earning digital press mentions and authoritative backlinks, your brand becomes more visible […]
5 Ways to Optimize Your Ecommerce Blog Content for AI Search Engines
TL;DR: AI search engines and LLM-powered overviews are transforming the way buyers discover brands online. Traditional SEO tactics aren’t enough anymore (although, they are still important); you need to create people-first content, structure it for machines, strengthen your technical SEO, build authority beyond your website through collaborators and link partnerships, and adapt to AI-first metrics. […]
LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It
AI-driven search is here: With tools like ChatGPT, Claude, and Perplexity answering questions directly, consumers can find product info without traditional search. Direct-to-consumer (DTC) brands need to adapt so their content isn’t left out of this new AI-driven discovery channel. Enter llms.txt… your AI guidebook: llms.txt is a newcomer on the digital scene that acts […]
Shopify × ChatGPT: What DTC Brands Need to Know About Their Upcoming Integration (and How to Prepare)
Imagine a shopper asking an AI assistant for the perfect gift and being able to buy it instantly within the same chat. This scenario is quickly becoming reality thanks to the Shopify ChatGPT integration, a new partnership that merges Shopify’s vast e-commerce platform with OpenAI’s popular ChatGPT assistant. For direct-to-consumer (DTC) brands, this isn’t just […]