Selling On Nordstrom.com – Strategies & Tips To Leverage Their Marketplace For Growth – Episode 16: 7-Figures & Beyond Podcast
Episode Summary In episode 16 of the 7 Figures and Beyond podcast, host Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that sells modern house dresses. Their conversation revolves around Alex’s entrepreneurial journey, the inception of Nesting Olive, and her strategies for tapping into new audiences, particularly through Nordstrom.com. Alex shares […]
Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts – Episode 15: 7-Figures & Beyond Podcast
Episode Summary In episode 15 of the 7 Figures and Beyond marketing podcast our discussion is geared around sales channel conflict, focusing on the challenges brands face when selling through various online and offline platforms. Greg illustrates the complexity of customer journeys and attribution issues arising from multi-channel marketing, using a fictional scenario to highlight […]
Ecommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime Value – Episode 14: 7-Figures & Beyond Podcast
Episode Summary In episode 14 of the 7 Figures and Beyond e-commerce marekting podcast, Greg and Laurel, dive into the pivotal role of customer experience (CX) in enhancing a brand’s longevity and profitability. They assert that a positive CX directly boosts customer lifetime value, emphasizing the necessity for brands to prioritize and refine CX strategies […]
Cracking The Amazon Code: Strategies For Growing Your Brand In 2024 – Episode 13: 7-Figures & Beyond Podcast
Episode Summary In episode 13 of the 7 Figures and Beyond podcast, hosts Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024, discussing the utilization of AI, navigating escalating competition, and managing the increasing costs associated with selling on the platform. Tolman shares insights […]
Ecommerce SEO – Advanced SEO Strategies For Scaling Your D2C Brand – Episode 12: 7-Figures & Beyond Podcast
Episode Summary This episode of the 7 Figures and Beyond e-commerce marketing podcast dives into the misunderstood world of e-commerce SEO, spotlighting how it’s a vital, albeit often underrated, digital marketing strategy. Greg Shuey and Peter Tomassi discuss the powerful impact of SEO on brand building, countering common misconceptions of SEO as a scam, and […]
Tiktok Shops – How To Generate Massive Brand Awareness & Scale Your D2C Business On Tiktok – Episode 11: 7-Figures & Beyond Podcast
Episode Summary In episode 11 of the 7 Figures and Beyond podcast, Greg interviews Josh and Jenna from Graceful by Design, a successful business that pivoted to TikTok shops for e-commerce growth. They discuss the shift from Amazon to TikTok, the advantages of TikTok shops in terms of direct customer interaction and brand growth, and […]
Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement – Episode 10: 7 Figures & Beyond Podcast
Episode Summary In episode 10 of the 7 Figures and Beyond podcast, Greg kicks off by discussing the recent Google Core algorithm update targeting AI-generated content and its implications for content creators. He then shifts focus to a conversation with Shawn Stallings, CEO of Ampify, highlighting Shawn’s journey into influencer marketing following the challenges posed […]
How To Generate Cash To Fund Your Marketing By Taking Advantage of Shipping Refunds – Episode 9: 7 Figures & Beyond Podcast
Episode Summary In episode 9 of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey hosts Ross Brenner from Profit Trust to discuss the significant yet often overlooked opportunity for e-commerce brands to reclaim hundreds to thousands of dollars per month in unclaimed shipping refunds from FedEx and UPS. Ross explains that these refunds […]
Fishing In Ponds & Meeting Your Customers Where They Spend Time Online – Episode 8: 7 Figures & Beyond Podcast
Episode Summary In episode 8 of the 7 Figures and Beyond podcast, hosts Greg Shuey and Laurel Teuscher dive deep into the nuances of e-commerce marketing, emphasizing the critical importance of customer research, engagement, and tailored marketing strategies for scaling brands cost-effectively. The episode serves as a follow-up to previous discussions, particularly focusing on the […]
Adapting To Market Shifts To Accelerate Your D2C Growth – Episode 7: 7 Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Dan Barnes, one of the founders of PhoneSoap, a company that manufactures and sells UV light phone sanitizers. They discuss the impact of appearing on Shark Tank, the spike in sales during the COVID-19 pandemic, and the challenges faced after […]
How To Take Your Customer Data Collection To The Next Level – Episode 6: 7 Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Steven Bell from KnoCommerce, a platform that helps with customer data collection through post-purchase surveys. They discuss the importance of data collection for eCommerce brands and how KnoCommerce can help brands collect and analyze customer insights. They also talk about […]
Using Qualitative Data To Double The Effectiveness of Your Marketing – Episode 5: 7 Figures & Beyond Podcast
Episode Summary In this episode, Greg Shuey explores qualitative data’s impact on marketing. He discusses its role in defining ideal customers and shaping acquisition and retention strategies. From surveys to review mining, he covers methods for gathering insights. Greg delves into insights like customer needs and emotional connections, emphasizing strategies for personalized marketing and brand […]
