Why Most eCommerce Blogs Are Useless – And How to Fix Yours – Episode 72: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey unpacks why most brand blogs fail and how to turn them into true growth engines. He explains that too many blogs are filled with fluff, disconnected from the buyer journey, and assumed to automatically rank in Google. Instead, he outlines what a performance-driven […]
Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs – Episode 71: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey tackles one of the most common and difficult challenges for D2C brands generating between $1M – $5M in annual revenue: how to prioritize limited marketing budgets across SEO, Google Ads, and AI optimization. Greg shares a proven, phased framework tailored for resource-strapped businesses […]
Comparison Content That Converts: Winning Buyers With ‘vs’ Pages & Posts – Episode 70: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, host Greg Shuey explores the power of comparison content for eCommerce brands and explains why product vs. product, brand vs. brand, and category comparison content are among the highest-intent queries online and how they can directly influence purchase decisions. He emphasizes the […]
Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings – Episode 69: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, Greg Shuey urges D2C brand owners and marketers to shift their mindset from chasing keyword rankings alone to building multi-platform relevance across Google, social platforms, and AI tools. While Google still dominates search, the rise of zero-click searches, YouTube, Reddit, TikTok, Instagram, […]
The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds – Episode 68: 7-Figures & Beyond Podcast
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey issues an urgent wake-up call to D2C brand owners using Shopify: AI-powered shopping is here, and most brands are unprepared. Greg breaks down OpenAI’s upcoming integration with Shopify product feeds and what that means for e-commerce discovery and conversions. […]
5 Consumer Trends That Will Shape Your Marketing Strategy in 2025 – Episode 67: 7-Figures & Beyond Podcast
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey dives into the WARC x GWI 2025 Consumer Trends Report and breaks down five pivotal insights that D2C marketers and eCommerce brand owners need to understand to thrive in today’s shifting landscape. From the widening wealth gap that demands […]
From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025 – Episode 66: 7-Figures & Beyond Podcast
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey breaks down one of the most urgent shifts in ecommerce marketing: the move from keyword-based SEO to relevance-based discoverability across platforms like Google, ChatGPT, TikTok, Reddit, and forums. He explains that while traditional SEO still plays a role, relying […]
SEO Isn’t Dead – It’s Just Smarter: Winning Traffic in a Post-ChatGPT World – Episode 65: 7-Figures & Beyond Podcast
Episode Summary In this solo episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey tackles the widespread claim that SEO is dead in the age of LLMs and AI-driven search, pushing back with industry data, client results, and strategic insights. He argues that while search behavior is evolving with ChatGPT used […]
Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands – Episode 64: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Izzy Rosenzweig, CEO of Portless, a next-generation third-party logistics company that helps brands ship directly from Asian manufacturers to consumers worldwide. Izzy shares his journey from running an e-commerce brand hindered by traditional supply chain bottlenecks to building […]
The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong) – Episode 63: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Ben Sharf, co-founder and co-CEO of Platter, to debunk the common misconceptions around building high-converting eCommerce storefronts. Ben shares his entrepreneurial journey, from hockey and corporate detours to launching Platter, and explains how most brands overcomplicate conversion optimization […]
Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions – Episode 62: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, Greg Shuey sits down with Saunder Schroeder, an experienced marketer with a deep background in DTC growth, to discuss practical strategies for increasing average order value (AOV) without hurting conversion rates. They dive into what makes a high-performing bundle, how to use […]
Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know – Episode 61: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Greg Shugar, ecommerce entrepreneur, DTC pioneer, and tariff watchdog, on the massive implications of recent tariff changes, particularly those targeting Chinese imports. Shugar, who built and sold The Tie Bar and now runs Beau Ties of Vermont, shares […]