How to Turn Customer Research Into a Content Strategy That Actually Converts – Episode 75: 7-Figures & Beyond Podcast

Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey explains how to transform customer insights into a high-performing content strategy that drives real business results. Building on previous discussions about gathering and analyzing customer feedback, he shows how to turn questions, objections, desired outcomes, and emotional triggers into SEO, LLM, and conversion-optimized […]

Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings – Episode 69: 7-Figures & Beyond Podcast

Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, Greg Shuey urges D2C brand owners and marketers to shift their mindset from chasing keyword rankings alone to building multi-platform relevance across Google, social platforms, and AI tools. While Google still dominates search, the rise of zero-click searches, YouTube, Reddit, TikTok, Instagram, […]

Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands – Episode 64: 7-Figures & Beyond Podcast

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Izzy Rosenzweig, CEO of Portless, a next-generation third-party logistics company that helps brands ship directly from Asian manufacturers to consumers worldwide. Izzy shares his journey from running an e-commerce brand hindered by traditional supply chain bottlenecks to building […]