E-COMMERCE MARKETING SIMPLIFIED
Customer Acquisition in the Digital Age:
What does effective B2C content marketing look like? First and foremost, it always looks like a long term marketing strategy, not a short term campaign. Furthermore, effective B2C content marketing focuses on generating revenue, not simply inflating keyword rankings.
In order to target potential customers at each stage of the buying cycle, Stryde has developed a process which results in thousands of new customers for our B2C clients.
We collect both primary and secondary data to identify your business’ target audience. The insights we glean are unfettered by expectations of who the customer might be, and are instead determined through qualitative and quantitative data. In addition, we map out the audiences’ journey to purchase. Doing so allows us to gain a comprehensive perspective before setting your content strategy.
We perform an audit to determine what stages of the buying cycle are lacking in relevant content, and adjust the content strategy as needed to fill those gaps. Here is also where your team at Stryde educates themselves on your brand guidelines. We pour over your business’ style guides and existing content to ensure we’re creating on-brand content, every single time.
Content & Digital Marketing Strategy
Using your audience and content audit as a guide, we identify the content you need to educate, inform, acquire, and retain the ideal customer. To accompany that, we build a robust digital marketing strategy to generate brand awareness, increase traffic, and customer acquisition. From influencer outreach, to contests, and everything in between, we laser-focus on the content types that resonate most with your ideal audience.
Nurture Prospects Moving Towards Conversion
The majority of prospects are not ready to make a purchase. Which means there’s a ton of revenue up for grabs when a focus is placed on nurturing prospects. Using bleeding edge technology and tools as well as owned influencer networks, we nurture the prospects that we’ve attained through our content strategy. With Stryde, your brand gains access to the latest capabilities and hottest tools, without paying the astronomically high ticket price.
Convert Prospects to Customers
Through content, prospects are transformed into customers. We measure our results through robust analytics dashboards and client-specific reports. Our team at Stryde custom-tailors every business’ report structure and data to align perfectly with every unique need.
Ongoing Brand Advocacy
Continuing to nurture customers who have already converted leads to repeat customers and increased revenue generation. Through re-marketing and post-purchase content, we’re able to stay in front of your customers, transforming them into repeat customers with increased Customer Lifetime Value (CLV).
Everyone at Stryde has been extremely accommodating. There is no question that they are good at what they do as they’ve increased our AdWords CTR by over 23x and quadrupled our conversion rate. They’re very easy to work with, and the results have been positive.
– Jennifer Anderson – Lime Ricki Swimwear
Need help picking the right agency?
Most businesses have little to no experience vetting and hiring a content marketing agency. We’ve created a detailed worksheet outlining characteristics of a great agency as well as questions to ask during the vetting process. We want to make sure you’re in good hands, even if you choose not to do business with us.Download Now