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Katie Anderson
How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy
eCommerce

How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy

Ever see an ad and think, “Wow, that’s exactly what I need!”?  That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the

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September 2, 2024 No Comments
Google vs Facebook (Meta) Ads: Which Should Your Brand Use?
eCommerce

Google vs Facebook (Meta) Ads: Which Should Your Brand Use?

Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both

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August 23, 2024 No Comments
How To Use Competitive Positioning To Gain Market Share
eCommerce

How To Use Competitive Positioning To Gain Market Share

Are you looking for a way to stand out in a crowded market?  With so many options available to customers, gaining an edge over the competition can feel challenging. That’s where competitive positioning

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August 16, 2024 No Comments
Effective E-commerce Marketing Strategies During a Recession
eCommerce

How to Effectively Market Your Ecommerce Brand During a Recession

How do you keep your e-commerce business thriving even when the economy takes a dip?  With the Consumer Confidence Index showing that younger consumers are less confident about the future and tightening their

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July 30, 2024 No Comments
How To Create A New Customer Workflow For Your Baby Brand
eCommerce

How To Create A New Customer Workflow For Your Baby Brand

Ever wondered what makes some baby brands so irresistible to parents? It’s not just about cute designs or convenient shopping—it’s the entire experience, from the first peek at a product to the joy

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June 25, 2024 No Comments
How to Create a New Subscriber Workflow for Your Sporting Goods Brand
eCommerce

How to Create a New Subscriber Workflow for Your Sporting Goods Brand

If you’re in the sporting goods industry, you know how important it is to build strong relationships with your customers from the very first interaction.  In eCommerce, every interaction can lead to a

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June 18, 2024 No Comments
The Ultimate Guide to Crafting a High-Performing Abandoned Cart Workflow for Home Goods Brands
eCommerce

The Ultimate Guide to Crafting a High-Performing Abandoned Cart Workflow For Your Home Goods Brand

In the world of e-commerce, where a single click can make or break a sale, getting the hang of turning visitors into customers is crucial. For home goods brands, where shoppers are on

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May 31, 2024 No Comments
How To Build Customer Loyalty & Increase Customer Lifetime Value For Your Fashion Brand
eCommerce

How To Build Customer Loyalty & Increase Customer Lifetime Value For Your Fashion Brand

Ever wonder how to keep your fashion brand on your customers’ radar, so they keep coming back for more? And wouldn’t it be awesome if they couldn’t stop raving about your brand to

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May 21, 2024 No Comments
How To Perform Customer Interviews To Drive Marketing Strategy For Your Baby Brand
eCommerce

How To Perform Customer Interviews To Drive Marketing Strategy For Your Baby Brand

Starting a journey into the world of baby brands requires knowing where you’re going and having a good plan. In this busy world where new ideas mix with buying and selling, understanding what

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May 13, 2024 No Comments
Unlocking the Power of Customer Reviews: Crafting Your Sporting Goods Brand Message
eCommerce

Unlocking the Power of Customer Reviews: Crafting Your Sporting Goods Brand Message

Have you ever read reviews of your sporting goods company and wondered how much of a purpose they serve? The truth is, your reviews are invaluable and can be used to make your

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April 30, 2024 No Comments
How To Create A New Customer Workflow For Your Fashion Brand
eCommerce

How To Create A New Customer Workflow For Your Fashion Brand

In the bustling world of fashion, where trends evolve at the blink of an eye, one constant remains paramount: the customer experience. As a fashion brand, your success isn’t just measured by the

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April 2, 2024 No Comments
How To Create A Welcome Series/New Subscriber Workflow For Your Baby Brand
eCommerce

How To Create A New Subscriber Workflow For Your Baby Brand

If you’re involved in the baby brand industry, you’re probably well-acquainted with the thrill of new arrivals—be it the gentle patter of tiny feet or the cheerful ping of a freshly received subscriber

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March 26, 2024 No Comments
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