Google vs. AI Search in Q2 2025: What the Latest Data Means for Your Brand (From Datos & SparkToro)
TL;DR The Q2 2025 search data from Datos and SparkToro shows that while Google still holds about 95% of U.S. desktop search share, user behavior is shifting in meaningful ways. Zero-click searches are on the rise due to features like AI Overviews and snippets, ChatGPT is now a top 10 Google search destination with nearly […]