SEO Is No Longer Just Search – It’s Discovery Across The Buyer Journey
TL;DR: SEO is no longer just about ranking on Google; it’s about being discoverable across the fragmented, AI-powered buyer journey. While traditional SEO tactics still matter, growth is stalling for many ecommerce brands because discovery now starts elsewhere: TikTok, Reddit, YouTube, ChatGPT, and other channels that influence purchase decisions before search even happens. Large Language […]