SEO Isn’t Just About Google Anymore: How AI Is Forcing Brands To Shift From Rankings To Relevance
TL;DR: Traditional SEO isn’t dead, but it’s no longer enough. Many ecommerce brands are seeing steady rankings but declining traffic because the buyer journey now begins in AI tools like ChatGPT, not Google. AI Overviews, zero-click results, and LLMs are reshaping how consumers discover and evaluate products, relying on structured data, FAQ-rich content, authentic reviews, […]