Beyond ROAS: How Smart Marketers Win With Google Ads In 2025 – Episode 60: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes back Kelsey O’Rourke to discuss how to build an effective Google Ads strategy for D2C brands in 2025. Kelsey, a performance marketing expert, emphasizes the importance of structuring Google Ads campaigns correctly, debunking the myth that they […]
The Hidden Cost of Chatbots – Why AI-Driven Customer Service Is Killing Your Conversions
The data from this post is from a consumer research study that we performed from September to November 2024. We partnered with Digital Velocity and Audience Audit to prepare the research and gather the data with a margin of error of +/- 2.3 at a 95% confidence interval. We will be publishing the full research […]