website analysis

A home is only as strong as its foundation.

In the realm of online marketing the foundation is built not with cement, but with technical SEO. Before we embark on your content marketing campaign, we ensure that your website is strong enough to handle the weight.

Technical Website Analysis

Believe it or not, there are actually a great deal of factors that go into positioning a website high on the search engine results pages. Unfortunately, many of those factors happen “behind the scenes” (i.e. in your website code). During our technical website analysis, we rip your site apart and fix the following:

  • HTML Markup/Clean Website Code
  • Page Load Time
  • Canonicalization (duplicated content)
  • Authorship Markup
  • Server Response Codes
  • 404 Handling
  • Robots.txt File
  • Meta Directives
  • XML & HTML Sitemaps
  • Search Engine Inclusion
  • URL Structure & Parameter Handling
  • Content Hierarchy
  • Navigation Structure
  • Internal Linking
  • Webmaster Tool Configuration

Website Optimization (SEO)

After your website is updated based on our Technical Website Analysis recommendations, we ensure that each page of the site is optimized around specific content or keyword themes. To do this, we recommend specific updates to the following areas of each web page:

  • Title Tags
  • Meta Descriptions
  • Heading Tags
  • Content
  • Images
  • Videos

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