tools Archives - STRYDE

50 Resources to Help You Slay Your Kickstarter Campaign

By | Digital Marketing | One Comment

According to Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a crowdfunding campaign.

But it takes more than a killer idea to kill your Kickstarter campaign. You need a straightforward strategy to raise money. Use this roundup of resources to help you start, manage and slay your Kickstarter campaign.

Kickstarter Resources

1. Creator Handbook — This is the how-to Kickstarter guide. It takes you through the basics of setting up your project’s description, choosing rewards, sending out updates and more.

2. Creator Resources Page — This page is a giant list of services that have been tested and approved by creators. You’ll find everything from design services to packaging, fulfillment, shipping and more.

3. Campus — An online chat resource where you can talk to and ask fellow creators about any part of running a Kickstarter campaign.

4. Reward Examples — Kickstarter has listed 96 varying examples of campaign rewards to inspire you when determining your own.

5. Kickstarter Rules — There aren’t a ton, but they’re something you should read and know before starting your Kickstarter campaign, so you don’t ruin your chances of getting the money you need for your project.

6. Kickstarter Blog — Full of tips and tricks and advice for Kickstarter newbies.

Project and Team Management and Collaboration

7. QuickBooks — This tool is used by many small and startup businesses, as well as accountants. as their accounting and budgeting tool. With various features, like tracking expenses, balance sheets and profit and loss reports, it’ll help you easily and efficiently set and manage your budget and expenses with your campaign and your business.

8. Trello — Trello is a free project management tool that will keep track of everything for you, from your daily tasks to the big project details.

9. Google Apps — With Gmail, Hangouts, calendars, docs and sheets, Google provides almost all the project collaboration and management tools you need to stay on top of project communications and creations.

10. Evernote — This is another way to keep organized and share ideas. Type up to-do lists and notes or talk and record your notes hands-free from your computer or mobile device.

11. DropBox — Use this cloud storage service to keep all your documents and other project assets in one place and accessible to everyone on the project from wherever and whenever they need them.

12. BackerKit — User-friendly way to manage data and your fulfillment and communication efforts with funders after your campaign, so you’re not trying to do it all by email or spreadsheets.

13. Basecamp — The best tool to use if you and your team members work primarily out of office. Tasks are visually organized and completed in a clear and concise way, and it’s easy to maintain communication all around.

Social Media

14-17. Twitter, Facebook, Instagram and LinkedIn — How you use or don’t use social media can make or break your Kickstarter campaign. Getting the word out about your project, building a fanbase and connecting with influencers is what’s going to help you reach your funding goal. Just look at how these successful Kickstarter campaigns utilized and benefited from social media.

18. Facebook Advertising — If you want the post that links to your Kickstarter campaign to land in more newsfeeds, you may have to spend a little money using Facebook advertising. A little can go a long way, however, and you can even choose the audience you wish to appeal to.

19. Hootsuite — Efficiently manage your company’s social profiles in one user-friendly dashboard and relieve some of the time-consuming burden or constantly posting and pushing content by scheduling posts to go out ahead of time.

20. Buffer — Buffer is another time-saving social management tool. But some prefer it over Hootsuite for its analytics and ability to add RSS feeds to your buffer.

Email and Outreach

21. MailChimp — This email service helps you grow your business, and it’s great for your Kickstarter campaign because you can easily create and send customizable, personal thank you emails to backers and donors and keep them updated on your progress.

22. BuzzStream — A highly-favorable CRM tool that allows you to research influencers, manage influencer relationships and outreach to media people and bloggers.

23. BuzzSumo — BuzzSumo is a free tool that helps you find keyword-related content and industry influencers. There’s no CRM functionality so pair this with BuzzStream.

Landing Pages and Websites

24. Unbounce — A quick tool to build custom landing pages, a must for your campaign.

25. Wix — You need to build a website before you launch, and Wix is a free tool where you can make a personalized, mobile-friendly website.

26. WordPress —WordPress is a good tool to use if you’ve got basic knowledge of HTML and CSS. Plus it provides various free themes and plugins for creating an online blog and website.

27. Weebly — If you’re new to site building and looking for something less daunting than WordPress, Weebly provides fairly inexpensive domain names and makes it extremely easy for users to drop in photos and text.

28. Shopify — If you’re going to be selling products online, Shopify is a great platform for ecommerce businesses. Shopify is the most popular of the ecommerce platforms.

Project Assets

29. Youtube — Want to get people pumped about your campaign? Inspire them with a video. Youtube even makes it easy to link your fundraiser site using annotations.

30. Webcam or Smartphone — Use one of these to shoot a video to tell your awesome story. Kickstarter projects that have a video have a better success rate than those that don’t (50% compared to 30%). So introduce people to your project, your work area, the people involved, etc. Get people excited about your project by showing them why they need to!

31. Apple iMovie — A great video involves some editing. For those of you with Macs, use iMovie. It comes free with your computer and has a good reputation for its editing functionalities.

32. Windows Movie Maker — This is another free and easy-to-use video editor, except it’s for Windows users.

33. Free photo editing software — Photos are also good to have with your Kickstarter campaign, with GIMP and being the best free photo editing platforms out there.

34. Adobe Creative Cloud — If you’re planning on creating the bulk of your campaign’s marketing content on your own, you’ll want to download Adobe software. Photoshop your own campaign photos, edit video footage, or design your logo with their specialized programs.

35. Nik Collection — This complete image-editing suite used to cost $500, but Google is now giving it away totally free. It includes seven plugins with different specialties. Take your campaign photos to the next level with this free resource.

36. Lumoid — This site lets you rent excellent gear for photo and video projects. This is a great way to use stellar equipment when building the media for your campaign without making full, expensive purchases.

37. Rent equipment from school libraries — If you or a team member attend a college or university, another way to rent photo and video gear for your campaign is through a school library. Most schools have updated equipment that can be checked for free out using a student library card.

38. Square — Most donations will be made to your campaign online—but not all. Square is by far the best way to receive money via credit card in person. The Square Card Reader can easily connect to your mobile phone or smartpad.

Video Resources

39. Promoshin — Unable to make your own video? This company specializes in creating professional videos for successful Kickstarter campaigns.

40. Explendid Videos — If you’re on a tighter budget, try this company. All their animated video packages start under $1,000.

41. Ydraw — One way to make your campaign’s video memorable is with a white board drawing. They’ve increased in popularity, and research shows people pay closer attention to scribe videos.

42. Voice Jungle — Depending on the content of your Kickstarter video, you may want to consider hiring a voice actor to read your script. This is much cheaper than hiring and filming physical actors, and a professional voiceover can bring your video to the next level.

43. Fiverr — On a tighter budget? You might be surprised at what you could find at Fiverr. From designers to content writers to voice actors, you’ll find a startling variety of freelance services. The best part is, the vast majority start at $5.

Media Coverage

44. Local Newspapers — Local media is hungry for a good story, so if there’s something unique or exciting about your project, you might be able to pick up some coverage after contacting local writers or newspaper or magazine directors.

45. Local Radio — There could be a local radio station that would be open to featuring you, depending on the content of your Kickstarter campaign. Spread the word and gather support in your area by landing a brief interview.

46. Hunter — It’s easier to contact local reporters and radio stations than you think. This website will help you find any email address simply by entering the site name. Have a press release ready about your campaign that you can send to local reporters in a personal email.

47. Press Release Template Download — If local media is interested in your campaign’s story, they’ll want a sharp press release. Stay ahead of the game by creating your own, using free online templates such as this one.

Advice from Experts

48. Cash from the Crowd EBook — If you’re a bookworm and a notetaker, you may enjoy reading from an expert before beginning your Kickstarter campaign. Dig into this affordable E-Book from Sally Outlaw, easily read on the free Kindle app.

49. Free Crowdfunding Bible — This PDF is completely free and easily skimmable. You could find nuggets of advice that will help guide your Kickstarter campaign into sure triumph.

50. Crowdfunding for Social Good — If your Kickstarter campaign is non-profit based, this free EBook is perfect for you. You’ll find inspiring success stories and solid advice on how to use crowdfunding to allow your campaign to make a lasting impact.

Decide which of these 50 resources are a fit for your project and dive in. Pair them with your determination and great teamwork strategy and you’re bound to get some serious boostage for your Kickstarter campaign!

The Keyword Challenge on SEOchat | How to Compete for Your Site’s Searchability

By | How-To, SEO, SEOchat, Strategy, Tools | No Comments

Keyword research, grouping, implementation, tracking, and measurement can certainly sound like an uphill challenge, but its also the starting platform for any online marketing campaign. The competition for being found by your top keywords can be steep but getting a grasp on new tools and tactics from other professionals can make all the difference for a steady climb to greater organic search outcomes.

Stryde administers a weekly Twitter chat Thursday at 1 pm ET for marketing pros and padwans alike, to openly discuss their strategic approaches and tips to digital marketing success. In a friendly space, we share and learn from one another about the trends and updates in SEO and marketing.

Last week’s #SEOchat discussed how to use keywords to compete for your site’s searchability. Knowing the exact terms that your audience is searching for allows you to optimize your content for better search visibility across all channels. Keyword insights can also reveal where you rank next to your competitors. In case you missed out, or would like a recap, here are the highlights from what we covered on #SEOchat:

Question 1: When starting off on a brand new SEO campaign, at what point does keyword research come into play?

Question 2: What are your favorite tools for finding keywords and phrases that you are already ranking for?

Question 3: How do scale the competitiveness of keywords for which you would like your brand to be found?

Everyone shouting out to SEMrush>>

Question 4: What factors do you consider in determining whether SEO or PPC is best to put your brand/clients’ dollars toward?


We skipped right ahead to…

Backtrack to Q6, keeping everyone on their toes…

Question 6: What is the average life of your kw list used across content, social media, & link-building?

Flash forward to Q8… no whiplash intended

SEO is always changing. Let’s keep each other up to date through chat! Be a part of it every Thursday at 1 pm ET. Find us at #SEOchat!


What topic would like to see on #SEOchat? Comment below and we’ll chat soon!

Stryde’s Top Ten Posts of 2013

By | Blogging | No Comments

This past year has been a great first year for Stryde. We’ve provided numerous marketing posts throughout the year, and in case you missed any, here’s a list of our top 10 posts from 2013.

1. Ten Books Every Digital Marketer MUST Read

This early summer post offers 10 books that every digital marketer should read to help them better understand the digital marketing landscape and become the best asset they can to their team and company.

Click this link if you want to check this post out: http://www.stryde.com/ten-books-every-digital-marketer-must-read/

2. How To Use Google Keyword Tool & Google Trends For Keyword Research

This article goes over two great tools that are used to help you discover keyword opportunities and how to best use them for your business.

Click here if you want to read more about this topic: http://www.stryde.com/how-to-use-google-keyword-tool-google-trends-for-keyword-research/

3. The Ultimate List of SEO Tools

In this post, we go over SEO tools every digital marketer should know and use. We go over tools in three different areas: keyword research, SEO analysis and link building.

Follow this link if you want to learn more: http://www.stryde.com/the-ultimate-list-of-seo-tools/

4. Five Things You MUST Do To Have A Successful, Thriving Online Business

Learning the five components of running a successful and thriving online business that will help you stand out from your competitors is what you’ll find in this post.

Click on this link to find out more: http://www.stryde.com/four-things-you-must-have-to-have-a-successful-thriving-online-business/

5. Five Ways To Tell Google What Your Website Is About

Here you’ll be told about five different elements that help your website make a strong case to the search engines that it’s relevant for specific keywords. These elements will also help you rank higher and generate more traffic to your website.

Click here to read this whole article: http://www.stryde.com/five-ways-to-tell-google-what-your-website-is-about/

6. How To Effectively Perform Link Prospecting & Outreach via BuzzStream

BuzzStream is a great platform for digital marketers looking to generate good quality links and outreach and is a way to build on relationships you make out of those. We offer a list of resources to help you learn about this tool and how to properly use it.

Check out this post by clicking on this link: http://www.stryde.com/how-to-effecitvely-perform-link-prospecting-outreach-via-buzzstream/

7. Understanding The Different Types of Anchor Text & How To Use Them

In this post we define what anchor text is, give you four types of anchor text and tell how to use them.

Click this link if you’re interested in learning more about this topic: http://www.stryde.com/understanding-different-types-anchor-text-use/

8. 25 Online Marketing Tools We’re Thankful For This Year

This was a Thanksgiving post where we listed 25 online marketing tools that we are thankful for and that we at Stryde use on a daily basis to help with our job and our clients.

If you want to know more, click this link: http://www.stryde.com/online-marketing-tools-thankful-year/

9. Guest Blogging As We Know It Is Dying! Evolve or Move On!

In this post the current guest blogging strategies being used are discussed and why they’re making guest blogging a less effective tactic. We then list and discuss six future guest blogging strategies that are sure to make you successful.

If you’re interested in this topic, click on this link to read the piece: http://www.stryde.com/guest-blogging-as-we-know-it-is-dying-evolve-or-move-on/

10. How To Diversify Your Backlink Portfolio

This piece teaches you how to better protect yourself from algorithm updates and about five types of links that should be considered when wanting to diversify your link portfolio.

Click on this link to read this entire article: http://www.stryde.com/how-to-diversify-your-backlink-portfolio/

We’re really looking forward to 2014 and continuing to add value to the online marketing community through our blog.

The Ultimate List of Social Media Marketing Tools

By | Social Media | One Comment

social media

Today’s post, the second in our series of “lists of tools” posts, is going to talk about the best of the best social media marketing tools. Social media marketing is heating up, especially when combined with SEO and content marketing strategies, therefore, we thought it would be good to put together this killer list. In this post we are going to address tools specific to marketing on Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+. Let’s start with Facebook.

Facebook Marketing Tools

Canva – Canva allows everyone (not just the graphic designers) to create beautiful graphics to share through Facebook, Twitter, Pinterest, Instagram, and more. Users have access to a large library of professionally designed templates to use in their designs or to use as inspiration.

Facebook for Business – Facebook for Business is their page and ad platform that allows small and large business to build an audience and engage with them on a regular basis.

AdParlor – AdParlor is a full service managed Facebook advertising solution for buying Facebook Ads.

Marin Software – Marin Software is a Facebook Ad management and optimization tool for companies with larger ad spends.

Qwaya – Owaya is also a Facebook Ad management tool that helps you optimize your ads and lower your spend while improving your ROI.

Post Planner – Post Planner is a tool to help you keep content running through your feed at all times of the day which results in more reach, more likes, more leads, and more customers for your business.

OfferPop – Offer Pop is an third party platform that helps you build and launch Facebook apps in a matter of minutes.

WP4FB – WP4FB is similar to Offer Pop, except it is run on the WordPress platform. In a nutshell, WP4FB allows you to create highly professional, extremely viral, custom Facebook Fan Page Tabs and build an audience.

LinkedIn Marketing Tools

LinkedIn Ads – LinkedIn Ads are just what they sound like… LinkedIn’s ad platform and are a great way for businesses to connected with individuals meeting the exact criteria of their buyer personas.

LinkedIn Partner Messages – LinkedIn Partner Messages allow advertisers to deliver targeted messages to potential partners and clients through the InMail messaging platform.

Twitter Marketing Tools

Twitter Ads – Twitter Ads is Twitter’s ad platform that allows you to promote your Twitter account to gain more followers or promote a specific tweet to gain more retweets.

TwitterFeed – TwitterFeed is a fun little tool to help keep your update stream full of great content. You can set up TwitterFeed to pull the RSS feed of specific blogs and serve that content through your stream.

Sponsored Tweets – Sponsored Tweets is a similar platform like Twitter Ads, however, they only allow you to promote tweets to gain more visibility.

YouTube Marketing Tools

YouTube Video Targeting – From the name, I’m sure you’ve already guessed that this is YouTube’s ad platform. This is one of my favorite social media marketing tools as it allows you to target your ads to views of specific videos. You can also target your ads to geographic location, demographics, languages, categories and others.

One Load – One Load is more of a video marketing tool in general, but it’s super cool. One load lets you upload and distribute your videos to several video platforms, including YouTube, to help you get more visibility for your video and business.

Pinterest Marketing Tools

PinLeauge – PinLeauge is a marketing platform for Pinterest marketers that help you attract more followers and grow faster on Pinterst. They also offer a pretty awesome analytics platform for Pinterest as well.

Piqora – Piquora allows you to easily customize, deploy, and track Pinterest contests and sweepstakes. It also allows you to engage with your followers, uncover their favorite content, while driving continued impressions.

Pinstamatic – Pinstamatic helps you create great Pinterest boards in just a few minutes without much effort or any editing tools.

Google+ Marketing Tools

dlvr.it – Deliver It allows you to push your blog content to Google+ and other social platforms without having to login and update your page every time you post.

Circle Count – Circle Count helps you better understand Google+ and how certain people engage with content on their platform.

Find People On Plus – Find People On Plus helps you locate people with similar interests as you or your business and connect with them.

Wow! That’s quite the list. Am I missing any? If so, please feel free to share your favorite social media marketing tools in the comments section below.

Image courtesy of iCrossing