sales Archives - STRYDE

How to Deal With the Post-Holiday Traffic Dip

By | eCommerce | No Comments

The last week of December and the whole month of January can be brutal on your ecommerce and retail businesses. The Christmas rush has come and gone and now you’re feeling those post holiday blues kick in. So, what can you do to leverage that December peak season and keep customers buying even after Christmas? Here are just a few tips that will surely change your holiday blues into money green.

1. Give out“Bounce Back” Coupons

To turn holiday shoppers into repeat customers, give out or email coupons to holiday customers that are only valid after Christmas. The coupon should be time sensitive and give the consumer only 5-10 days to redeem their coupon. This will instill a sense of urgency for buyers, thus making them more likely to convert.

2. Beef up Social Media

Ecommerce businesses may be working overtime for the holidays, but that’s not the case for all professionals. Many people take off work for the holidays to spend time with their families. While these professionals may be disconnected from work and emailing, they are often still connected via social media. One of the best ways to connect post holidays is through your social networks. Reward customers for being connected by providing social-only incentives.

3. Keep up Holiday Marketing Efforts

“Many retail and ecommerce businesses make the mistake of cutting off their email, search, and social media efforts when the holidays come and go,” explains Mike Sprouse, CEO & president of Sprouse Marketing Group. What companies fail to realize is that people are still in buying mode weeks after Christmas. People are cashing in gift cards, exchanging items, and looking to spend money they received from relatives. Sprouse’s advice: “Stay aggressive right up until the new year with post-holiday specials and marketing.”

4. Recoup Sales From Abandoned Shopping Carts

Oftentimes buyers use their shopping cart to keep items they plan to buy later or to view and purchase on another device. Head of product at ecommerce software provider Magento, Jimmy Duvall says, “most shoppers expect to be contacted about their abandoned purchase — and that a special offer to complete the purchase is welcome. If you’re able to capture an email address on abandoned carts, you should have a qualified pool of shoppers to market to and keep your sales momentum moving after the holidays.”

5. Launch a New Product or Service

According to Susie Wang, cofounder of cosmetics company 100% Pure, one way to entice customers to visit your store after the holidays is to launch a new product or service. Another idea to consider is giving away a new product with any purchase during the month of January.

6. Deepen Discounts for Trendy Items

Styles and fads come and go. Rid your shop of all items that may seem outdated in the new year by really discounting those products. This will help you avoid losing money on them. According to this Hubspot article, “Even selling them at cost is better than a whole warehouse full of products you won’t be able to sell later.”

7. Gear up for the New Year

Use the holiday peak of your business as leverage to learn more about your consumer. Dive into your analytics and decipher what your most successful and unsuccessful products were, which consumers made repeat purchases, and what marketing tools were the most effective. Two things Hubspot suggests that you should consider:

a. Segment Contact Lists

The post-holiday sales are the perfect time to send customized offers to select groups in your contact database. For example, for every person who bought a Samsung Galaxy from your website this year, you can send out your unique offers for accessories for that specific phone only to those who purchased. By doing this, you won’t need to worry about annoying your customers with irrelevant offers, for one thing. In addition, you can also focus solely on those items you really need to move before new inventory comes in.

b. Bundle Packages

Hubspot suggests, “Leading into the holidays you might want to think about packaging products that are purchased together into gift bundles. Post holidays, you can use this information suggest new products to existing customers.”

What are you doing for your ecommerce business to survive the post-holiday traffic dip? Let us know in the comments below!

5 Marketing Tactics a Salesperson Would Be Wise To Learn

By | Random | No Comments

Everyone can benefit from the wisdom of a marketer – that’s what we believe at least (no we’re not biased…).

When it comes to the world of sales, success is determined by how many customers can be convinced to hand over their money. As for marketing, well, the ultimate goal is about the same.

We all can agree that sales and marketing have quite a good deal of overlap, so why not also overlap our tips for success? This is just what we’ve tried to accomplish with our latest words of marketing wisdom, 5 Marketing Tactics a Salesperson Would Be Wise to Learn, posted by our friends over at HubSpot.

We’ve combined marketing lingo with sales tactics to provide a mini-guide for those in the sales family who may have never heard of strange terms like “target market” and “purchase cycle”.

Take a look at our post over at HubSpot and let us know what you think.

How Your Sales Team Should Be Using Twitter To Connect With More Prospects

By | Social Media | No Comments

twitter-300x300In my honest opinion, every sales rep in an organization should be hunting for leads, even if they are spoon fed leads coming from your website, partners, or whomever/whatever. Because of this I thought it would be nice to put together a resource for sales professionals on how to use Twitter to hunt for leads, nurture them, build rapport with them, establish yourself as a thought leader, and ultimately, turn them into a paying customer. Let’s dive in…

Figure Out Who Your Prospects Are

The very first thing you need to do before tapping into the power of Twitter is to understand who your prospects are and what they are interested in/talking about. You can do this in one of two ways. First, you can take your existing list of prospects or clients and look for them on Twitter. When you find them, pay attention to what they talk about and what they are interested in. This should give you a pretty good idea where you need to start looking. The second way you can do this is by using Twitter’s search function or use a tool like FollowerWonk to search for keywords relevant to your prospects. If I were looking for new prospects for Stryde, I might start with looking for individuals who carry the title VP of Marketing or CMO to begin discussion about our content marketing services.

Start Talking With Your Prospects

After you find your potential prospects, the next step is to start talking with them via Twitter. The key to executing this effectively is to remember the following:

  • Conversations should start and flow naturally
  • Conversations should be about your prospect, not you or your company

When engaging, you will want to start out by mentioning them with the @mention. This will get them to notice you since your tweet will show up in their stream. Make sure they are noticing you for the right reasons by asking yourself, what are you offering them that’s valuable, relevant, or timely? You should also make sure to personalize the message and not send a plethora of identical tweets to everyone who meets your criteria.

If you don’t get a reply, sit on it for at least 72 hours. Maybe they are out on vacation. Maybe they are slammed at work. The last thing you want to do is follow your message up with another one prematurely. If you don’t get a response, we recommend only reaching out a second time as to not become annoying and potentially burning your brand. If and when you get a response, remember, carry on your conversation naturally and when you feel it’s time, politely ask to take the conversation offline.

Transition From Twitter To Real Conversations

For any sales rep, their goal should be turning prospects into leads and leads in customers. You cannot do this over twitter. Once you have warmed up your prospects via Twitter, you should move to a more personal communication method such as over the phone or in a face-to-face meeting. As you are working to close the deal, make sure you continue to monitor your prospects activity on Twitter, so you can discuss things they are talking about at any given time. This helps build rapport and also helps them feel like you truly care for them both personally and professionally.

In closing, although this might sound easy, it’s not. It takes a lot of HARD work! However, if you’re willing to do things that the competition is not, you will find prospects, you will turn them into leads, and you will turn them into paying customers.

Lastly, this same concept can be leveraged on LinkedIn, Google+ or any other social network where you potential customers hang out!

Good luck sales professionals of the world!