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email marketing Archives - STRYDE

How To Optimize Your Emails For Mobile Devices

By | Email Marketing | No Comments

If your emails aren’t optimized for mobile devices, then you’re missing out on countless opportunities.

Forty-eight percent of people open emails on mobile devices, and Experian Marketing Services found in a 2013 study that Internet users in the U.S. spent most of their time checking emails on their mobile devices, averaging 14 minutes to an hour a day.

Email marketing is an important tool for businesses. If you want to take advantage of all the opportunities available, then follow these email optimization strategies.

1) Follow up with people who visit certain pages on your site

Let’s say someone visited a page on your site more than once looking at a certain product but hasn’t purchased it. That’s bad, right? Actually, it’s good and bad. It’s good because clearly they’re interested and have it in their head they’re going to buy it at some point or at least they want to. But it’s bad because they haven’t bought it yet. And there has to be a reason why.

It’s up to you to figure out why and give them a little push toward purchasing. You can do this with an automated email system where you send out a FAQ email, one that tells them how amazing that product is, a testimonial-based email from customers who’ve purchased that item or an email asking them to reply with any questions about the product or your business. One of these could do the trick to get that person to buy your product.

2) Reconnect with those who abandon their shopping cart

It’s common for people to visit a site, add an item to their shopping cart and then leave without purchasing that item. This is so common that the average online shopping cart abandonment rate is 67.89 percent. There are different reasons why this is happening, but a big reason is that people are easily distracted.

One way to get distracted visitors back to your site is through email recovery campaigns. If you’re tracking your shopping cart page, which you should be, and hopefully have the shopper’s name and email address from past purchases or them filling out that information when they started the checkout process, then you can send them emails. Send out a series of two to three emails with the right messages and timing. The emails in this campaign could have reviews or testimonials from customers who’ve purchased the item, special offers or discounts, or a strong call to action to get them back on your site.

3) Send out special offers

Every shopper loves a good sale or receiving a discount. Many people may not need to buy anything from a store, but if they hear about a sale or receive a coupon, then chances are pretty high they’ll buy something because of the good deal they believe they’re receiving.

To better appeal to your customers, send them information on sales or special offers by email. Depending on what you’re willing to offer, you could send one of these emails to customers weekly, biweekly or monthly. Your customers will appreciate being told of sales and given special offers, which makes them more likely to continue shopping at your store.

4) Create subject lines that convert

When it comes to email marketing, writing the perfect subject line is key. If you want to optimize your emails for mobile devices, then your subject lines have to be written just right to ensure your emails are opened.

To help you achieve the perfect subject line, remember to keep it short and simple, use specifics, make it sound urgent and important, and don’t use spam words. Mobile users only spend a few seconds skimming email subject lines, so if yours doesn’t stand out to them, your email will be looked over or deleted instead of opened. Asking a question and making a special offer stand out are examples of two good subject lines.

email

5) Separate your buyers from your prospects

These two types of people are very different and should be separated in your email marketing campaigns. Prospects cost you money, while existing buyers make you money. Divide prospects and buyers into their own lists.

Buyers have already made a purchase with your business, so you need to nurture that relationship to make sure they keep coming back to spend their money with you. Email them special discounts, exclusive offers or information, or anything else that makes them feel special.

6) Make images look proportionate on a mobile screen

If someone opens an email on their mobile device and the image you placed in that email isn’t resized to fit on their screen, then their user experience is horrible and they may not finish reading your email. Another way to make the mobile user experience bad is attaching image files that are too large and take too long to load. No one wants to sit and wait for an image to load. When users are on mobile devices, they expect fast download times. If a download takes too long, they lose interest and move on. To optimize your emails for better mobile user experience, make sure your images are sized to fit a mobile device’s screen.

7) Increase link sizes and call to action buttons

Most mobile devices today are touchscreen. But most people’s fingers aren’t dainty and small, so it’s harder to be precise with your finger as the cursor on a mobile device. To help with this matter and to create a better mobile user experience, make your text links and call to action buttons a big enough size for anyone to easily click on. It’s also good to space your links out far enough so no one accidentally clicks on the wrong link because that’s just frustrating.

In a 2013 study, 80.3 percent of people said they’d delete an email if it didn’t look good or if they couldn’t properly read it on their mobile device. Don’t be a business that has this high of a percentage of customers or potentials deleting your emails. Follow these email optimization strategies so your email marketing plan works in providing a good mobile user experience, while bringing people to your website and their money into your business.

5 Ways To Generate More Revenue From Customers Post Sale

By | Email Marketing | No Comments

email remarketing

Many businesses, large and small work very hard to sell their product or service and once they do, they stop. This makes me sad! Very sad! Smart businesses not only work hard to sell their product or service, but they continue to work hard, post sale, to nurture relationships, fill additional needs of their customers, and take sales to the next level. This is also referred to as working to increase the lifetime value of each customer.

This might sound great, but one of the biggest reasons businesses stop working hard to sell, post sale, is because they don’t know how to do it. These strategies are often times technology driven and let’s be honest, most of us don’t get it. But fear not, with some help from a killer developer or development team, your business can be a remarketing machine!

So let’s talk about the five ways to generate more revenue from your customers post sale.

Pitch Complementary Products

The first thing you should do to help grow your sales is to recommend complimentary products immediately based on what was purchased. You should recommend related products on the thank you page. If your customer bought a iPhone case, pitch them screen protectors, chargers, etc.

Transactional Emails

Very similar to pitching complementary products on the thank you page, you should be pitching them in the order confirmation email. If you think about it, when was the last time you ordered something and immediately went to your email to make sure the order was received? Uh… like yesterday! And I do it 100% of the time and so do your customers.

In these emails you can pitch the same products you did on the thank you page or a whole new set of related products.

Re-Engagement Offers

In most cases, you should know exactly who your customers are and what they purchased from you. Well, your database should know. A few days post sale, you should be sending out custom offers to your customers based on their interests. These emails can include related products (like above), related content published on your site, but most importantly, some sort of trigger, like a discount to re-engage and bring them back to the website.

Dynamic Email Content

Get crazy with your emails… Just kidding! Nothing too crazy anyway. For those unfamiliar with dynamic content, this allows you to display the name of the customer, the product they purchased, recommend products, etc right in the email subject and body. As you can imagine, this is a pretty powerful strategy because the emails feel very personalized and tend to have higher open and conversion rates.

Retargeting

Lastly, retarget your customers. Tap into a network like Adroll or the Google Display Network and serve your customers ads pitching a discount on their next purchase or related products complimentary to their most recent purchase. Retargeting basically allows you to “stalk” your customers online with ads that hopefully bring them back to your site to spend more money with you.

By investing time, energy, and money into nurturing relationships with your current customers, you will grow your revenue and customer lifetime value dramatically.

8 Simple Ways to Start Social Media Marketing Right Now

By | Social Media | 2 Comments

“Yeah, I need to start doing some social media for my business.”

Is that what you keep saying?

If you’re one of those who hasn’t dove in to the digital party, here are a few ways to start the right way so you don’t waste your time. The first three listed below are discussed in more detail here: If You’re Not Doing These 3 Core Things in Social Media, You’re Wasting Your Time

1. Define core personas

This is the first step to make sure you’re not wasting your time. The last thing you want to do is build an audience of people that WILL NOT BE YOUR CUSTOMERS.

For example, if you are in the health industry, post more of this:

build own smoothie

One of those images will be liked and shared by people that care about health. Once of them is a picture of kittens. It’s likely both will share well. But only one of them is going to get you the personas you want.

So define several personas that are relevant to your business. And then do everything around those core personas.

2. Identify personas’ problems

Each persona you identify has problems that you can solve. Tell them how to solve their problems. Answer their questions. Make a list of every single question you think they would have and answer those questions in a blog or social media post.

Blogging and social media is not that hard when you think in these terms: Answer their questions, solve their problems, be a resource.

3. Get emails

Much of the interaction on social media is with potential customers at the awareness stage. People that see your product or service here are usually not ready to buy on the spot. So, getting their emails is the best thing you can do. You need this so you can continue to nurture that audience and lead them down the path to becoming a sale.

See also 7 Ways to Use Content Marketing for Lead Nurturing

4. Think visual and video

Try to get at least one compelling image for each social media post. When you’re doing Facebook, don’t think “status update.”

Think Pinterest.

What would share well on Pinterest? An image, a meme, an infographic, an image with a quote, an image with a recipe, etc.

Related Post 4 Keys to a Successful Online Video

5. Think share-able

In this section, I should talk about all the things that make something “shareable.” But I’ll simplify it: Go back to the second one on the list. If you solve problems, and if you solve problems with clear communication, if you do it visually, your target personas will see it. And they will share it with others in your target audience.

6. Be consistent and timely

If you won’t jump in and do it consistently, you will be wasting your time. People are on social media at all times of the day. If you are not consistent, your audience will never see what your posting.

I recommend about 3-5 post a day on Facebook (minimum). Some of the biggest pages on Facebook actually post 10-20 times a day, or every hour!

The typical advice is to not post that often. But reality might say otherwise for your audience. Here are a couple examples of pages that post often in case you don’t believe me. Here. Here and Here.

And when you do share, share when people are online. How do you know when to post on social media? There are a few good tips here, The Two-Word Answer to When You Should Post Stuff on Social Media.

7. Promote

facebook life
“If you create good content, they will come.”

I had a boss tell me that once. There’s nothing more wrong than that statement. You will never reach all of your social audience with one post. This graph to the right comes from a Wisemetrics post about the short lifecycle of Facebook posts.

If you want your stuff seen by more people, you need to promote hard and promote fast. Very few things that go viral are completely organic.

There are plenty of ways on Facebook and other networks to promote your stuff (which is worthy of completely new blog post). And Fit also has a good network of people that can help promote your content through a wide variety of social networks.

8. Call to actions

In the end you gotta ring the cash register. Make sure you have call to actions to visit a link on your website, to share your content, to join an email list, etc.

Your Turn

What did I miss? What key thing will help people as they start in social media?

Four Powerful Tips To Help Grow & Maintain Your Email List

By | Email Marketing | No Comments

email-marketingCompanies who generate a lot of their revenue via online channels understand how important a responsive email list is to their business. A responsive list, no matter what the size, is worth its weight in gold and can be a source of recurring revenue through strategic remarketing efforts.

Growing and maintaining a list of quality email subscribers takes a lot of work, but by following a few best practices, you can ensure that your email marketing initiatives are successful and profitable for years to come. In today’s post, we are going to talk about four things you should be doing to grow and maintain your email list.

Don’t Ever Take Shortcuts

The first rule of growing and maintaining a quality email subscriber list is to never take shortcuts, EVER! Take it from me, purchasing a list of targeted subscribers from an email list broker is an extremely bad idea! It is also a bad idea to do a bait and switch, meaning promising your prospects something to get them to opt-in and then not deliver or deliver something completely different.

Ask For Subscribers Everywhere

The second rule of growing and maintaining a quality email list is to ask for subscribers everywhere. Most webmasters will just ask for the opt-in when someone visits their website. Others, those who are growing their subscribers at an insane rate, ask for the opt-in everywhere. Some of the places where you can ask for the opt-in are as follows:

  • Facebook Page
  • Google+ Page
  • Twitter
  • During the checkout process
  • After the sale
  • In the sales notification email
  • Ask your subscribers if they can refer new subscribers

And the list can go on and on.

Attract Subscribers With Content

The third rule of growing and maintaining a quality email list is to attract subscribers with valuable content. In addition to creation and social promotion of your content, email list growth should also play into your content marketing and promotion strategy. If not, you are missing out on some HIGH QUALITY subscribers.

So how do you do this? First, you need awesome content that is actually valuable to your target audience. This can come in the form of whitepapers, ebooks, training manuals, how-to guides, and so forth. Next, you take this content and place it in a locked down section of your site and only make it available to individuals who opt-in to receive your email communications. It’s really as simple as that 🙂

Increase Subscribers With The Right Incentives

The fourth rule of growing and maintaining a quality email list is to use incentives to increase opt-ins. Not just any incentives, but incentives that are valued by your target audience. Running a contest and offering a $500 gift card to Amazon to grow subscribers will only get you a bunch of people who don’t really want to receive an email from you. To make matters worse, they will most likely start reporting you as spam and could result in your email server getting blacklisted. Just don’t do it! Instead, offer free product, promo codes, or other targeted incentives to grow an email list of potential buyers.

As said above, a responsive email list is worth its weight in gold and is surely worth the time and investment it takes to grow and maintain it. Do you have any other tips on how to grow your email list? If so, please share in the comments section below.