When most marketers think of content optimization, they only think about ensuring optimization for search engines. Although this is part of the puzzle, it is far more important to ensure it is optimized for users, so it can be shared easily. This is a critical component to creating content that gets shared far and wide.
User optimization includes, but is not limited to, creating helpful, engaging, and visually irresistible content for maximum shareability.
Search Engine Optimization
Now we move onto the second piece of the puzzle: ensuring that each piece of content is properly optimized for the search engines. Optimized blog and news content drives long tail, organic traffic, which is highly targeted and more likely to convert to revenue. As part of our blog post optimization process, we optimize the following:
- Post Headline
- Title Tag
- Meta Description
- Open Graph Tags