#IMSLC Lessons Learned: Content Amplification and the Quizzing Phenomenon
What’s with all of the quizzes you’re seeing on your social media feeds? How can you get your content in front of the right audience? Is Google+ worth spending any time on? And what exactly should you do when you get a new lead?
We got answers to all of those questions and more at the most recent Inbound Marketing SLC event on Thursday, May 29. Here are the slides and summaries of the presentations given by the four speakers at #IMSLC:
Josh Little: The Quizzing Phenomenon
Josh Little and his talented friends at Movement Ventures created Qzzr, a tool to create those viral quizzes you’re seeing all over the place. He explained the quizzing phenomenon, and he pointed out that quizzes can do more for than just tell people what Disney princess they are; quizzes can be an incredibly valuable marketing tool.
For example, Crosswalk.com recently launched a quiz titled What Bible Character Are You? In just a few weeks, it was taken nearly 100,000 times and generated just under 2,000 leads.
Josh pointed out that marketers can use quizzes for three things:
- Drive traffic
- Capture leads
- Present offers
Josh will be talking more about using quizzes to capture leads and win new customers at an upcoming webinar. It will be on Thursday, June 5, from noon-1:00pm MDT. He will be joined by Zach Mangum, co-founder of GroSocial and VP of Social Products at Infusionsoft. If that’s not a convenient time for you, register anyway and they’ll send you the recording afterwards.
Greg Shuey: Content Amplification – Building Quick Visibility, Leads & Links
Greg Shuey, co-founder of Stryde, pointed out that changes in Google’s algorithm caused online marketers to focus on pushing out massive amounts of content. This created a few problems, because people were so bombarded with content that they didn’t know where to go. Content marketers had a difficult time standing out in the crowded field.
So Greg said it’s content amplification to the rescue. Content amplification is a paid media tactic that allows marketers to get their content in front of targeted audiences on media sites, social media platforms and other valuable outlets.
It’s a strategy that only works for companies with large marketing budgets, and there are a few crucial things to keep in mind to have success in the content amplification world. You need to know your audience, know what content connects with your audience, and know what your goals are so you can optimize for an end goal.
Chris Linford: Google Reviews – Powerful #SocialSEO
Chris Linford, CEO of Oozle Media, drove the point home that many small and medium sized businesses are leaving money on the table by not utilizing a simple Google+ strategy.
He talked about how important it is for businesses to get people to review them on Google+. After all, most people read online reviews before deciding to make a purchase.
Chris brought up an example of a client that his company worked with. They were able to help the client get 535 authentic online reviews. The next closest competitor had four. People were much more likely to click on the company with 535 reviews, and it helped them rank for more search terms and in a broader geographic range.
And it’s not just all about positive reviews. Chris said he gets excited when he sees negative reviews – it gives him the chance to provide a measured and sympathetic response to the review. It’s an opportunity to create a brand advocate.
Cheyenne Carroll: The Art & Science of the Perfect Offer
Cheyenne Carroll, Inbound Marketing Maestro at Fit Marketing, talked about what she’s learned from helping dozens of companies implement inbound marketing strategies. Many of them forget to provide value to those who aren’t ready to buy. She said it’s important to create clear paths for all buyers, whether they’re ready to buy or not.
Cheyenne laid out four steps that companies need to take to create the perfect offer:
Step 1: Know your buyers. Try to find out everything you can about the people who are most likely to spend money on your products or services. Create a “buyer persona” – give him or her a name, demographic details and job title.
Step 2: Understand the buying cycle. The buying cycle doesn’t start when customers enter their credit card information. They start in the Awareness stage, then they proceed to the Consideration stage, and finally they move on to the Decision stage.
Step 3: Match offers to buying cycles. Someone in the Awareness stage would benefit from a different type of offer than a person in the Consideration stage. Keep these stages in mind as you develop targeted offers.
Step 4: Capture leads. Make sure you have a system in place that allows you to gather contact information for potential buyers.
Thanks so much for all who participated in #IMSLC. It was another fantastic event, and we are planning on running it back again in September. Stay tuned for more details, and we look forward to seeing you there.