Utah is swiftly becoming what many are calling a “mini Silicon Valley”. Year by year, venture capitalists have been investing more and more money into Utah-born companies – so much so that the state has become one of the most popular destinations for venture-capital funding.
This is not your typical valley.
Beehive Startups recognized the need to bring more attention to the growing startup community and recently helped host the largest startup and technology festival to ever be held in Utah. Lucky for us, we were able to witness the great success of StartSLC with our own eyes. Over 4,000 people attended StartSLC, which offered over 66 different events to choose to attend.
Inbound Marketing SLC was just one of the 66 events offered, but for us, was our most successful event yet. In keeping with our themed events, this time we could think of no better topic to focus on than, well… startups.
We invited four speakers with four very different but notable backgrounds to come preach to us about what it takes to find success in small businesses.
Dan Bischoff, Content Hook, spoke about finding success from a content marketing perspective. Over the past couple of years, content marketing has grown into somewhat of a necessary evil (everyone’s doing it), and an annoying, overly-used marketing term at the same time. What does content marketing mean, anyway? And why are so many people failing at it?
Bischoff answered these questions, and also the question of why less and less companies are using content marketing, in his informative presentation. View his presentation below for insights into what content marketing roles are necessary for domination.
“So many people think that their marketing is about their product. No one gives a rip about your product if your product is some product they can buy anywhere else. How does your product make them feel?”
Roden also described the one most important thing you can do for your company to differentiate yourself from others – watch for it in his presentation.
William Lam, founder of Dark Energy, shared his experience and knowledge of how startups can find success on Kickstarter. Building a supportive network and being aware of industry trends were two of the many useful suggestions he had for small businesses wanting to gain support from the community.
“You have to be willing to go out and ask people to pledge for you,” said Lam. Not only that, but you have to put a heck of a lot of thought into what you are trying to accomplish with your project.
Lastly, three guys from Beloved Shirts spoke to us about the evolution of their brand voice. From a silly instagram account to a product list of over 22,000 skews, Beloved Shirts came out of nowhere and become a unique voice that resonated with people. College students to celebrities loved seeing a company image that wasn’t afraid to be just straight up strange.
Robbie, the face of the brand, pointed out that “…if you have no voice you have no brand. If you have no brand you’re just a commodity. And it just becomes a price battle at that point.”
Inbound Marketing SLC is getting a little bigger with every event. Partnering with Start SLC was definitely a step in the right direction and we look forward to more opportunities to partner with local startup communities.
In the meantime, stay tuned for slide decks and full summaries of what we learned from our IMSLC guest speakers in upcoming blog posts by yours truly.
What topics and/or speakers would you be interested in hearing from at the next IMSLC? Let us know in the comments below!