We Believe There’s A Better Way For Businesses To Connect With Consumers
Why Content?    Our Process

Create Brand Awareness

Building a strong brand takes a lot of time & effort. Blogging regularly, participating on social media, adding to conversations in forums, & getting mentions in news & industry publications all create brand awareness & build trust.

Educate Prospects

70% of all buying decisions are made before a lead is generated or a transaction takes place. Educating prospects through content that answers questions, resolves concerns, & provides value is critical.

Build Credibility & Earn Trust

The quickest way to establish credibility and earn trust with prospects is by proving you are the leader in your industry. Industry leaders have integrity, the right motives, the capabilities, and ability to deliver results. Showing this can all be done through content.

Generate Qualified Leads

A well educated lead is an extremely qualified lead. Qualified leads have shorter sales cycles, spend more money, are retained easier, & refer more business.

Better Marketing = Better Results

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Market Research / Gap Analysis

In order to successfully grow your business from online channels, you have to understand what the market looks like and who you need to capture market share from.

Technical SEO

A home is only as strong as its foundation, that’s why it’s imperative that your website is technically sound, that the search engine crawlers can efficiently navigate your site, and your users can easily interact with all content.

Marketing Systems

In order for marketing to be effective, you must have proper systems and processes in place. We work to identify what systems are needed (content management, marketing automation, etc.), implement each system, and train clients on how to use them.

Content Strategy

Content strategy is more than a list of blogging topics that will get written some day. Brainstorming, identifying content gaps, creating editorial calendars, etc. are important elements of a proper strategy.

Content Creation

Content comes in many forms and should be created with your prospects in mind. Long form blog posts, infographics, quizzes, and videos are just a few types of content we create for our clients.

Content Optimization

Optimizing content for the search engines and for users is critical in ensuring your content is found, consumed, and shared with others.

Content Promotion

Getting the word out about your content is no easy task. Our team specializes in promoting and distributing content through social channels, managed communities, phone and email outreach, and others.

Lead Nurturing

Not every lead generated through your marketing efforts isn’t going to convert to revenue today. Having systems setup to continually nurture and warm up prospects is key to maximizing your marketing efforts and budgets.

Analytics & Attribution

Knowing who’s visiting your site, how they are interacting with it, and if marketing spend can be justified are all big issues faced by small and large businesses today. We speak analytic data and interpret through regular reporting.

Marketing Education

Check Out The Latest From Our  Content Marketing Blog

Recent Posts / View All Posts

Why Short Term Content Marketing Campaigns Are A Horrible Idea

| Content Marketing | No Comments

It’s human nature to relish instant gratification. Our most basic instinctual drives rely on the carnal urge to quickly alleviate displeasure and expedite enjoyment. Moreover, we live in the age…

How To Structure A Content Marketing Team

| Content Marketing | No Comments

Creating and promoting useful, unique content is something everyone is doing, and in this case, your mother would tell you it’s OK to follow the crowd with this one. And…

10 Must Have Tools For Content Marketers

| Content Marketing | One Comment

Do you consider yourself a content marketer? If you answered yes, then you better live and breathe content every day. The marketing mindset continues to develop and change over time,…

What Social Commerce Trends Can We Expect To See In 2015?

| Business | No Comments

It’s rare to see a consumer purchase a product or service directly from a Facebook, Twitter, LinkedIn, etc., post, today. It’s also hard to track the impact social channels have…

Connect With Your Customers Like Never Before

Be Proud of Your Content – Stand Out From The Crowd –  Make A Lasting Impression
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