Create Brand Awareness
Building a strong brand takes a lot of time & effort. Blogging regularly, participating on social media, adding to conversations in forums, & getting mentions in news & industry publications all create brand awareness & build trust.
70% of all buying decisions are made before a lead is generated or a transaction takes place. Educating prospects through content that answers questions, resolves concerns, & provides value is critical.
Build Credibility & Earn Trust
The quickest way to establish credibility and earn trust with prospects is by proving you are the leader in your industry. Industry leaders have integrity, the right motives, the capabilities, and ability to deliver results. Showing this can all be done through content.
Generate Qualified Leads
A well educated lead is an extremely qualified lead. Qualified leads have shorter sales cycles, spend more money, are retained easier, & refer more business.
Market Research / Gap Analysis
In order to successfully grow your business from online channels, you have to understand what the market looks like and who you need to capture market share from.
A home is only as strong as its foundation, that’s why it’s imperative that your website is technically sound, that the search engine crawlers can efficiently navigate your site, and your users can easily interact with all content.
In order for marketing to be effective, you must have proper systems and processes in place. We work to identify what systems are needed (content management, marketing automation, etc.), implement each system, and train clients on how to use them.
Content strategy is more than a list of blogging topics that will get written some day. Brainstorming, identifying content gaps, creating editorial calendars, etc. are important elements of a proper strategy.
Content comes in many forms and should be created with your prospects in mind. Long form blog posts, infographics, quizzes, and videos are just a few types of content we create for our clients.
Optimizing content for the search engines and for users is critical in ensuring your content is found, consumed, and shared with others.
Getting the word out about your content is no easy task. Our team specializes in promoting and distributing content through social channels, managed communities, phone and email outreach, and others.
Not every lead generated through your marketing efforts isn’t going to convert to revenue today. Having systems setup to continually nurture and warm up prospects is key to maximizing your marketing efforts and budgets.
Analytics & Attribution
Knowing who’s visiting your site, how they are interacting with it, and if marketing spend can be justified are all big issues faced by small and large businesses today. We speak analytic data and interpret through regular reporting.
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