You’re Spending More on Marketing Every Month But Revenue Has Flatlined. We Fix This.

You’ve got traffic but not the right traffic. You’re running ads but ROAS keeps declining. You’re invisible in AI search. And your agency keeps optimizing tactics without ever questioning the strategy.

200+
ecommerce
brands scaled

$100+

in revenue driven for ecommerce brands

The agency fuelling growth for brands like these

Sound Familiar?

Rising Ad Spend, Stalled Growth

You’re spending more on ads every quarter but revenue growth has stalled or declined.

Reports Without Clarity

Your agency sends reports every month but you still can’t explain what’s actually working.

SEO With No Payoff

You’ve been told “SEO takes time” for over a year but results still aren’t there.

Invisible in AI Search

You depend on Instagram and Meta and one algorithm change can tank your growth.

Generic Agency Experience

You’ve worked with agencies that treated your brand like every other ecommerce business.

"If any of this sounds like your brand, you're not alone."

Before We Build Your Strategy,
We Pull the Data That Tells Us the Truth

You can’t set meaningful goals if you don’t know where you’re starting from. Before we touch a single campaign, we dig into your actual performance data... Google Analytics 4, Google Search Console, Google Ads, your ecommerce platform, and any other sources that tell us what’s really happening.

Google Analytics 4 (GA4)

We analyze traffic sources, user behavior, conversion paths, revenue attribution, and audience segments. We identify which channels drive revenue, where users drop off, and your real conversion rate.

Google Search Console (GSC)

We pull your organic search data, impressions, clicks, CTR, and position, across keywords. We spot pages gaining or losing visibility, queries ranking but not converting, and your top organic growth opportunities.

Google Ads

We audit your ad account structure, campaign performance, keywords, bids, and budget. We review ROAS, wasted spend on non-converting terms, Shopping and Performance Max results, and assess if your account can scale profitably or just burns budget.

Ecommerce Platform Data

We pull product and category revenue data, average order value, repeat purchase rates, and customer lifetime value. This shows which products and categories to prioritize and helps set realistic ROAS and CAC targets.

AI Search Visibility

We evaluate your brand’s presence on AI search platforms like ChatGPT, Google AI, and Perplexity to see if you’re recommended, cited, or invisible when shoppers seek product advice in your category.

Competitive Benchmarking

We analyze competitive data to see how your organic visibility, ad spend, content, and AI search presence compare to your competitors. This context is crucial—your numbers matter only relative to your competition.

Step 01

Data Pull

Step 02

Analysis

Step 03

Baselines

Step 04

Goal Set

Step 05

Build Strategy

We Don’t Just Drive Traffic.
We Drive the Right Traffic.

Every ecommerce brand has a different customer. A different buying cycle. A different set of objections and triggers that move someone from browsing to buying. Most agencies treat traffic as a numbers game—more clicks, more impressions, more spend.

Phase 01
Awareness triggers

what makes them start looking for a product like yours?

Phase 02
Research behavior

where do they go? Google, AI search, social, review sites, Reddit?”

Phase 03
Decision drivers

price, reviews, brand story, sustainability, convenience?

Phase 04
Conversion barriers

what stops them from buying on the first visit?

Phase 05
Repeat purchase

what brings them back, and how do we accelerate it?

We Set Real Goals.
Then We Hit Them.

Every ecommerce brand has a different customer. A different buying cycle. A different set of objections and triggers that move someone from browsing to buying. Most agencies treat traffic as a numbers game... more clicks, more impressions, more spend.

Goals

Revenue targets tied to channel-level expectations (organic, paid, email, AI search).

Strategy

Traffic and conversion benchmarks based on your current baseline data.

Results

Search visibility milestone: keyword rankings, AI search inclusion, share of voice.

Adjust

Quarterly checkpoints to evaluate progress and recalibrate as needed.

Execution

ROAS and CAC targets aligned with your actual unit economics and margins.

A 12-Month Growth Roadmap
Not a Month-to-Month Scramble

Most agencies operate on monthly cycle, reactive, disconnected, and tactical. At Stryde, we build a 12-month strategic roadmap that connects every campaign, every piece of content, and every optimization to a bigger growth trajectory.

01-02 Month

Growth Targets

Annual revenue & traffic goals

Jan

Feb

03-04 Month

Seasonal Planning

Campaigns aligned to demand cycles

Mar

Apr

05-06 Month

SEO Roadmap

Content based on search trends.

May

Jun

07-08 Month

Paid Budget Plan

Optimized spend & pacing.

July

Aug

09-10 Month

AI Search Goals

Visibility in AI-driven search.

Sep

Oct

11-12 Month

Quarterly Reviews

Regular performance check-ins.

Nov

Dec

Every 90 Days,
We Sharpen the Plan

Markets shift. Competitors change tactics. Google updates its algorithm. AI search recommendations evolve. A strategy that was right in January might need adjustment by April. That’s why we structure our engagement around quarterly strategy reviews—evaluating what’s working, what’s changed, and what needs to shift.

Q1

Performance Review

Review last quarter results & KPIs.

Q1

Market Analysis

Assess competitors & market shifts.

Q1

Execution & Tracking

Launch plan & monitor progress.

Q1

Strategy Reset

Update priorities, budget & roadmap.

Every Month, You Know Exactly
What We’re Doing & Why

Strategy is meaningless without execution. Every month, your Stryde strategist builds a detailed tactical plan that translates quarterly priorities into specific tasks, deliverables, and deadlines. You’ll never wonder what your agency is working on. You’ll see the plan, approve the priorities, and track progress in real time

SEO

content production targets, technical fixes, link building priorities, keyword tracking updates

Paid Search

campaign adjustments, budget reallocation, creative refreshes, bid strategy changes.

AI Search

brand mention monitoring, content optimization for AI citation, new platform targeting

Reporting

what we did, what moved, what we’re adjusting delivered in plain language, not jargon.

SEO That’s Built for Ecommerce
Revenue Not Just Rankings

Our SEO approach is built specifically for ecommerce brands. We focus on revenue-driven keywords and content that attract ready-to-buy customers. Plus, we adapt to the shift toward AI-driven search.

Revenue-Focused Keywords

We shape your brand’s voice and vision using insights and creativity

Platform-Specific SEO

ROI-focused campaigns that turn clicks into conversions

Conversion Journey Content

Content that engages, builds loyalty, and grows reach

Algorithm-Resilient Strategies

Integrated campaigns designed to spark action and results

Google Ads That Drive Profitable
Revenue Not Just Clicks

Rising CPCs. Declining ROAS. Performance Max campaigns you can’t see inside. If this is your Google Ads experience, you’re not alone, and it’s not because paid search doesn’t work for ecommerce. It’s because most agencies manage ads like a black box and optimize for clicks instead of profit.

Smart Campaign Architecture

Campaign architecture built around your product categories and margin tiers.

Shopping & Performance

Leverage Shopping and Performance Max with optimized product feeds and smart bidding.

Custom budget planning

Search campaigns built targeting high-intent, purchase-ready keywords.

Seasonal Budget Pacing

Scale budgets up for demand peaks, dial back during lulls.

Feed Optimization

Ensure your product data is clean, enriched, and structured to maximize performance.

Transparent Reporting

See what you’re spending, where it’s going, and the ROI it’s delivering.

Average 3.4x ROAS Improvement for Stryde Paid Search Clients

Is Your Brand Getting Recommended
When Shoppers Ask AI What to Buy?

The way shoppers discover products is fundamentally changing. Millions now ask ChatGPT, Google’s AI Overviews, and Perplexity for recommendations before they ever click a traditional search result.

Monitor AI Presence

Track how your brand appears across ChatGPT, Google AI Overviews, Perplexity, and other AI platforms.

Optimize AI Mentions

Improve your content and authority to increase chances of being cited in AI-generated answers.

Track Competitors

See which competitors are getting recommended instead of you—and understand why.

Adapt to AI Changes

Continuously adjust your strategy as AI search platforms evolve.

Reporting That Actually Tells You
Something And Drives What
Happens Next

You’ve probably been on the receiving end of agency reports that are 40 slides of graphs nobody explains and metrics nobody connects to revenue. That’s not how we work. Every month, you get a clear, concise report that answers three questions.

Clear, Goal-Tied Performance

Track how your key metrics are actually moving, revenue, traffic, and ROI, so you always know what’s driving growth.

What Changed This Month

See exactly what improved, what didn’t, and how recent changes impacted your performance.

insights You Can Understand

Get clear, plain-language insights that explain what’s working, what’s not, and why it matters.

Next Actions (30-Day Plan)

Every report includes a focused action plan, so you know exactly what to do next to keep growing.

See The Results From Some Of Our Clients

Pi Baby

Learn how we helped a boutique baby retailer achieve triple-digit revenue growth and a 137% lift in ROAS through a multi-channel strategy spanning SEO, Paid Search, and Email.

Crane Baby

Learn how we helped Crane Baby build full-funnel momentum, achieving a 288% increase in site sessions and scaling Paid Social revenue by 2,741% YoY.

ERGOBABY

Learn how we helped Ergobaby identify content gaps and drive more top of funnel website traffic.

How It Works

Free Growth Audit

We always lead with a discovery call to confirm fit. Afterwards, we work with you to gain access to your Google accounts in order to do a deep dive. We will dig into the data and we’ll analyze your home decor brand’s visibility across organic search, paid search, and AI search platforms.

Custom Strategy

Based on the audit, we build a search marketing roadmap tailored to your home decor brand’s specific products, competitors, and growth goals.

Execute & Scale

Our team of highly trained and skilled individuals implements the strategy, reports on performance monthly, and continuously optimizes to drive compounding growth.

Frequently Asked Questions

How is Stryde different from other ecommerce marketing agencies?

We work with ecommerce brands across several verticals, but baby & kids is one of our core specialties. We have dedicated team members who understand the baby product landscape, seasonal buying patterns, and the unique challenges of marketing to new parents.

Three things: we specialize in ecommerce for baby product companies (not a generalist agency), we optimize for AI search in addition to traditional SEO and paid search (most agencies don’t), and you work directly with senior strategists, not junior account managers.

Every baby brand is a little different based on product type and competition; however, paid search can drive results within weeks. SEO and AI search optimization typically take 3-6 months to show meaningful traction, though we often see early wins within 60-90 days.

We work primarily with D2C ecommerce brands generating $1M-$15M in annual revenue. We’re big enough to drive serious results, and small enough that you’ll always have direct access to the people working on your account.

Connect with us Today!

Partner with us today and knockout easy wins to recoup your initial investment while building
and executing a data backed strategy to drive growth for your baby products company for years to come.