86% of Shoppers Would Still Buy Premium. Here’s What’s Stopping Them.
The last time shoppers wanted something expensive, only 1 in 5 actually bought it. That’s one of the findings from a consumer survey Stryde ran in September 2026. We asked U.S. shoppers how fuel prices, rising costs and their own household budgets are shaping the way they buy premium products. By premium, we mean the […]