Ecommerce Has Swung Too Far Toward AI. Here’s Why the Brands Winning Right Now Are Pulling Back.
TL;DR: I’m a huge proponent of AI… automating the mundane, building tools, moving faster. But I’m watching too many fast-growing ecommerce brands take it too far, and I think the pendulum needs to swing back. Customers can spot AI-generated content and AI-run support faster than ever, and the brands pulling ahead right now aren’t the […]