Microsoft Clarity: The Free Tool Every Hot Tub Dealer Needs for AI Search Visibility
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is only going up. Two free Microsoft tools, Clarity and Bing Webmaster Tools, let you see exactly which questions are driving AI traffic to your site […]