Your Ecommerce Sales Are Down. Here’s What’s Actually Happening and What Smart Brands Should Do Next
TL;DR: Consumers aren’t done buying, they’re just under more financial pressure than they’ve been in years. Gas prices are up nearly 45% year over year, credit card debt has hit record highs, and families are putting groceries on plastic just to get through the month. If you’re an ecommerce brand watching your sales dip, it’s […]