4 Things I Learned Walking the Floor at the ABC Kids Expo – And What Baby & Kid Brands Should Be Doing Today
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility, out-of-control customer acquisition costs on Meta, retention, and the weight of macroeconomic pressure on their customers’ wallets. These aren’t fringe issues, they’re industry-wide. Here’s what’s […]