Google’s Universal Commerce Protocol: What Ecommerce Brands Need to Know (and Do) Right Now
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website. Wayfair and Etsy are already live. For ecommerce brands, this is one of the biggest shifts in how products get discovered and purchased since Google […]