How Much Should Google Ads Cost An Ecommerce Brand?

How Much Should Google Ads Cost An Ecommerce Brand?

TL;DR Every ecommerce brand considering Google Ads asks the same question: how much is this going to cost me? And almost no agency will give you a straight answer. I will. This post breaks down the two costs you need to understand (ad spend vs. management fees), what drives those costs up or down, why […]