Is Your Home Decor Brand Invisible to AI? How to Show Up When Customers Ask ChatGPT & Perplexity for Product
TL;DR: Millions of consumers are asking ChatGPT, Perplexity, Claude, Gemini, etc., to recommend home products, and most D2C home brands don’t show up in those results. AI search optimization (AEO/GEO) is a new discipline that almost no one in your space is doing yet, which means there’s a real first-mover advantage right now. Here’s how […]
Fewer Searches, Longer Queries, More AI – Your Customers Changed How They Search Last Quarter… Did You Notice?
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State of Search from Datos and Spark Toro. Today’s post is my take on the data from the Q4 2025 State of Search […]