How To Set Up, Optimize, and Scale Google PMax Campaigns – Episode 51: 7-Figures & Beyond Podcast
Episode Summary In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Martin McAndrew, director of Blue Thirst, to demystify Google Performance Max (PMAX) campaigns. Martin breaks down PMAX as a powerful yet misunderstood advertising tool that leverages Google’s vast ecosystem, including YouTube, Gmail, Maps, and Search. He emphasizes the […]
What Is The Difference Between Ecommerce & Digital Marketing?
If you’ve worked in the ecommerce space for a while, you’ve probably heard about digital marketing. But it might seem a bit confusing because some people think ecommerce and digital marketing are the same thing–but they aren’t. So, what is the difference between ecommerce and digital marketing? That’s a very important question. Understanding the difference […]