15 Tips To Tweet: Insights From Digital Marketing Thought Leaders

15 Tips To Tweet: Insights From Digital Marketing Thought Leaders

The world of digital marketing is wonderfully diverse and ever-changing. Business leaders have three basic approaches to this varied industry. One is to research, learn, and stay current on changing landscapes. The second would be to dive into digital marketing with a rough plan, get frustrated after the first failure and call it quits. And the final approach isn’t really an approach at all. It’s just to ignore the industry hoping that it is just a passing fad.

Hopefully, you do not subscribe to that last group, or we would have to burst your bubble! Digital marketing is not going anywhere, businesses must either adapt or be left behind. Now, that leaves the two other approaches. Clearly, the first option is the best. But, you may be thinking that it’s too much time, too many resources, and too complicated to undertake.

Not so fast! While the world of digital marketing is constantly evolving, many core tips apply regardless of the place in time. We reached out to some of the brightest minds in the digital marketing industry, covering everything from SEO to social media, with one simple question:

“What is your favorite (less than 140 characters!) digital marketing advice?”

 

Not surprisingly, these industry thought leaders did not disappoint. You’ll find their favorite tips listed below. If any, or all, strike a chord with you, Tweet it and share the knowledge.

TIPS TO

On Digital Marketing

@ChadPollitt “Consistency is the key to successful digital marketing. Otherwise, the audience you build will not have their expectations met.” Tweet Me!

@nelsonjames “Don’t look for shortcuts. Almost all shortcuts lead to poor marketing tactics that will hurt your brand in the end.” Tweet Me!

@dustinheap “Don’t put all your eggs in one basket regardless of what that basket might be.” Tweet Me!

@lyena “Sometimes very simple observations lead to meaningful insights.” Tweet Me!

On Content

@shuey03 “Before you begin any content initiative, you MUST know the needs and pain points of your target audience and be ready to address them.” Tweet Me!

@amabaie “Visuals are more effective than just text. But the most effective visuals include text.” Tweet Me!

@Casieg “Look at your data when creating content.” Tweet Me!

@lyena “Become obsessed with pictures this year. Snapshots of your business, of people working there.” Tweet Me!

On Social Media

@ChadPollitt “If content is king then distribution is queen and she wears the pants.” Tweet Me!

@Matt_Siltala “Instagram is hot right now, and one of the most powerful tools for bringing the online and offline marketing worlds together.” Tweet Me!

@PapaRelevance “Organic reach on major social platforms will be reduced to rubble. Tune in to the paid content promotion ecosystem.” Tweet Me!

@PapaRelevance “I believe Twitter, Pinterest and the like will follow Facebook. You’ll need to pay for substantial exposure to your own audience.” Tweet Me!

On SEO and Optimization

@RavenJon “UX is quickly becoming the next big thing in marketing. The tipping point for #SEO was when they realized UX creates signals.” Tweet Me!

@lyena “Know your audience and understand what they want to accomplish on your website. Give them what they are looking for.” Tweet Me!

@DavidWallace “Just because Google says it doesn’t make it gospel. Marketing is war & Google is not your friend. Take what they say with a grain of salt.” Tweet Me!

Never miss a beat by following these Tweeps on Twitter. That way, you’ll be one step closer to staying on top of all Digital Marketing news, trends, and insights.

About Greg Shuey

Greg is a member of the executive team at Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter. Circle him on Google+, and connect with him on LinkedIn

One Comment

  • George says:

    wow, great post greg! i’ve been following you since your seo.com days and still love the stuff you’re putting out

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