The world of digital marketing is wonderfully diverse and ever-changing. Business leaders have three basic approaches to this varied industry. One is to research, learn, and stay current on changing landscapes. The second would be to dive into digital marketing with a rough plan, get frustrated after the first failure and call it quits. And the final approach isn’t really an approach at all. It’s just to ignore the industry hoping that it is just a passing fad.
Hopefully, you do not subscribe to that last group, or we would have to burst your bubble! Digital marketing is not going anywhere, businesses must either adapt or be left behind. Now, that leaves the two other approaches. Clearly, the first option is the best. But, you may be thinking that it’s too much time, too many resources, and too complicated to undertake.
Not so fast! While the world of digital marketing is constantly evolving, many core tips apply regardless of the place in time. We reached out to some of the brightest minds in the digital marketing industry, covering everything from SEO to social media, with one simple question:
“What is your favorite (less than 140 characters!) digital marketing advice?”
Not surprisingly, these industry thought leaders did not disappoint. You’ll find their favorite tips listed below. If any, or all, strike a chord with you, Tweet it and share the knowledge.
On Digital Marketing
@ChadPollitt “Consistency is the key to successful digital marketing. Otherwise, the audience you build will not have their expectations met.”
@nelsonjames “Don’t look for shortcuts. Almost all shortcuts lead to poor marketing tactics that will hurt your brand in the end.”
@dustinheap “Don’t put all your eggs in one basket regardless of what that basket might be.”
@lyena “Sometimes very simple observations lead to meaningful insights.”
@shuey03 “Before you begin any content initiative, you MUST know the needs and pain points of your target audience and be ready to address them.”
@amabaie “Visuals are more effective than just text. But the most effective visuals include text.”
@Casieg “Look at your data when creating content.”
@lyena “Become obsessed with pictures this year. Snapshots of your business, of people working there.”
On Social Media
@ChadPollitt “If content is king then distribution is queen and she wears the pants.”
@Matt_Siltala “Instagram is hot right now, and one of the most powerful tools for bringing the online and offline marketing worlds together.”
@PapaRelevance “Organic reach on major social platforms will be reduced to rubble. Tune in to the paid content promotion ecosystem.”
@PapaRelevance “I believe Twitter, Pinterest and the like will follow Facebook. You’ll need to pay for substantial exposure to your own audience.”
On SEO and Optimization
@RavenJon “UX is quickly becoming the next big thing in marketing. The tipping point for #SEO was when they realized UX creates signals.”
@lyena “Know your audience and understand what they want to accomplish on your website. Give them what they are looking for.”
@DavidWallace “Just because Google says it doesn’t make it gospel. Marketing is war & Google is not your friend. Take what they say with a grain of salt.”
Never miss a beat by following these Tweeps on Twitter. That way, you’ll be one step closer to staying on top of all Digital Marketing news, trends, and insights.