“What is your favorite (less than 140 characters!) digital marketing advice?”   Not surprisingly, these industry thought leaders did not disappoint. You’ll find their favorite tips listed below. If any, or all, strike a chord with you, Tweet it and share the knowledge. TIPS TO

On Digital Marketing

@ChadPollitt “Consistency is the key to successful digital marketing. Otherwise, the audience you build will not have their expectations met.” Tweet Me! @nelsonjames “Don’t look for shortcuts. Almost all shortcuts lead to poor marketing tactics that will hurt your brand in the end.” Tweet Me! @dustinheap “Don’t put all your eggs in one basket regardless of what that basket might be.” Tweet Me! @lyena “Sometimes very simple observations lead to meaningful insights.” Tweet Me!

On Content

@shuey03 “Before you begin any content initiative, you MUST know the needs and pain points of your target audience and be ready to address them.” Tweet Me! @amabaie “Visuals are more effective than just text. But the most effective visuals include text.” Tweet Me! @Casieg “Look at your data when creating content.” Tweet Me! @lyena “Become obsessed with pictures this year. Snapshots of your business, of people working there.” Tweet Me!

On Social Media

@ChadPollitt “If content is king then distribution is queen and she wears the pants.” Tweet Me! @Matt_Siltala “Instagram is hot right now, and one of the most powerful tools for bringing the online and offline marketing worlds together.” Tweet Me! @PapaRelevance “Organic reach on major social platforms will be reduced to rubble. Tune in to the paid content promotion ecosystem.” Tweet Me! @PapaRelevance “I believe Twitter, Pinterest and the like will follow Facebook. You’ll need to pay for substantial exposure to your own audience.” Tweet Me!

On SEO and Optimization

@RavenJon “UX is quickly becoming the next big thing in marketing. The tipping point for #SEO was when they realized UX creates signals.” Tweet Me! @lyena “Know your audience and understand what they want to accomplish on your website. Give them what they are looking for.” Tweet Me! @DavidWallace “Just because Google says it doesn’t make it gospel. Marketing is war & Google is not your friend. Take what they say with a grain of salt.” Tweet Me! Never miss a beat by following these Tweeps on Twitter. That way, you’ll be one step closer to staying on top of all Digital Marketing news, trends, and insights.]]>