Question 1: When starting off with a brand new SEO campaign, at what point does keyword research come into play?
A1: The very first thing (after scope and goals). KW research sets up everything from search strategy to content to social #seochat — Matt O’Connor (@OC2015) November 12, 2015
A1. I imagine it’s important to immediately define useful keywords to base your campaign around, as you will use them throughout. #SEOChat— Patrick Lemay (@LemayPatrick) November 12, 2015
Question 2: What are your favorite tools for finding keywords and phrases that you are already ranking for?
A2) Someone showed me https://t.co/QvoDnsbI1x on a previous #seochat. Great resource! — Caitlin Boroden (@CaitlinBoroden) November 12, 2015
Question 3: How do scale the competitiveness of keywords for which you would like your brand to be found?
Everyone shouting out to SEMrush>>
* Announcer voice* “Q2 was presented by @SEMrush. SEMrush: Your source for keyword rankings since 2008.” *Cut to commercial* #SEOchat — Chris Berkley (@BerkleyBikes) November 12, 2015
A3:I don’t pay attention to competitive scores. I focus on whether or not the core keyword phrase aligns to the company’s personas. #seochat— Sean Van Guilder (@seanvanguilder) November 12, 2015
A3 Create a list of top 5 or top 10 primary keywords. Run SEOmoz keyword difficulty tool for each keyword. #seochat https://t.co/5XPfw2ELmI — Kathy Kopacz MS (@kkopacz1) November 12, 2015
Question 4: What factors do you consider in determining whether SEO or PPC is best to put your brand/clients’ dollars toward?
A4: Target audience and intent. Less need for SEO hours when you want to focus on retargeting (with PPC) to users who know you #seochat — Matt O’Connor (@OC2015) November 12, 2015
A4: THis is all changing I think, but PPC is importnt source of traffic esp when recovering from penalty or poor org performance. #seochat— John Alexander (@CallMeLouzander) November 12, 2015
A4: Budget is a big factor. Low $ spend on content might move the needle, but won’t do much for ROI on the PPC side. #SEOCHAT — Andrew James (@AJUTAH) November 12, 2015
We skipped right ahead to…
Question 7: What is the value of branded vs. non branded traffic driven by keywords and how do you track and measure each?
A7: branded traffic is typically the “closer.” Non-brand is where you grow your awareness. They both have a ton of value but…> #seochat— Dan Patterson (@dan_patterson) November 12, 2015
A7: it’s a question of searcher intent & branding success. value varies for every company. track in @semrush/ look at conversions #seochat — Sam Binks (@samsitesearch) November 12, 2015
Backtrack to Q6, keeping everyone on their toes…
Question 6: What is the average life of your KW list used across content, social media, & link-building?
@AJUTAH I agree with that in most cases, but sometimes fiddling too much means you’re never focusing long enough to get results. #seochat — Tanner Petroff (@tannerpetroff) November 12, 2015
A6: I think it’s important to watch search trends over time. If a phrase is declining, start transitioning to something else. #seochat — Dan Patterson (@dan_patterson) November 12, 2015
A6: Not for a while. I inherited an existing list of keywords & just finished a 3-month process of new kw research site-wide. #SEOchat— King of the Mountain (@kotmseo) November 12, 2015
Flash forward to Q8… no whiplash intended
I’m just going to call this last question Q8.. #seochat — Emily Christopher (@emily_C27) November 12, 2015
Question 8: What KW tools do you use to optimize your social channels? Do the KWs differ from those used throughout your blog/site content?
@CallMeLouzander@OC2015 try @hashtagify — Emily Christopher (@emily_C27) November 12, 2015
Ohhh I must try that! ⚡️ https://t.co/EP43IBKGUi— Lisa Buyer (@lisabuyer) November 12, 2015
SEO is always changing. Let’s keep each other up to date through chat! Be a part of it every Thursday at 1 pm ET. Find us at #SEOchat!
Thanks everyone for a great #seochat once again! You’re all brilliant and wonderful 🙂 I’m gonna put these tips to the test! ‘Til next week! — Emily Christopher (@emily_C27) November 12, 2015What topic would like to see on #SEOchat? Comment below and we’ll chat soon!]]>