In the digital marketing space, you are required to read a lot. If you don’t, you most likely don’t know your stuff and aren’t abreast current strategies and industry changes. Personally, I mostly read blog posts, however, I’ve also read several books over the last year which have helped me to gain a better understanding of the digital marketing landscape and have helped me to become a better marketer all around. In today’s post, I’d like to talk about ten books that I believe every digital marketer needs to read to help become a better asset to their organization and team.
(Note: I know there are going to be haters… there always are, who say that digital marketing changes too fast to glean anything from paperback books. To that I say, I’ve been doing this long enough to know that the foundational principles never change and you are wrong. So take your negativity and hating elsewhere.)
Marketing In The Age of Google – Vanessa Fox
Marketing in the age of Google focuses on helping you understand how marketing has changed over the last decade and what your business can do to gain more visibility in the search engines and help you connect with those seeking out your products and services.
UnMarketing – Scott Stratton
UnMarketing’s tagline is stop marketing, start UnMarketing which ultimately leads into discussions on listening to potential customers needs and engaging with them so that when they are ready to purchase what you have to offer, their logical choice is you.
Search Engine Optimization Secrets – Danny Dover
In short, Search Engine Optimization Secrets is pretty much the only book that SEO’s will ever need to understand how the search engines work and how to properly optimize a website. I have referenced this book hundreds of times over the last few years and is worth its weight in gold.
Web Analytics 2.0 – Avinash Kaushik
You can’t be a marketer without understanding website visitor and customer behavior, which is where Web Analytics 2.0 comes into play. If you claim to be a digital marketer and don’t know analytics, you need to stop claiming to be a digital marketer 🙂 In this book, Avinash runs through the basics of analytics as well as goes deep into advanced principles, metrics, and data to help you become an analytics whiz!
Content Strategy For The Web – Kristina Halvorson & Melissa Rach
BEST BOOK I READ THIS YEAR!!! – Content strategy for the web was written for the marketer who wants to leverage content to build and grow their business. This book simply lays out what content strategy is, how to build a solid strategy, how to make smarter decisions about your content, and how to execute a strategy that drives real business value.
Ultimate Guide To Link Building – Garrett French & Eric Ward
SECOND BEST BOOK I READ THIS YEAR!!! – If you’re an SEO, you’ve definitely been affected by the latest Google Algorithm updates and need to update your linking strategies. Well, Garret and Eric have just done it for you and all you have to do is read their book. This book shows you how to deploy a link building campaign that will help you attract quality links, drive more traffic, and dramatically boost your search rank.
Accelerate! – Arnie Kuenn
Accelerate is a fantastic book that provides its readers with a clear understanding of what it takes to develop and execute a powerful content marketing strategy, no matter how big or small your organization is. Arnie is a stud and I absolutely loved this book!
Optimize – Lee Odden
Optimize was written to provide all marketers a practical approach to integrating search, social, and content to boost your relevance and visibility online so that your potential customers can find you and engage with you. This book offers insight into customer centric strategies that in my opinion, will stand the test of time.
The Now Revolution – Jay Baer & Amber Naslund
The Now Revolution was a fantastic book to help marketers understand that real-time communication and social media have changed the way we do business. If you want to learn how to adapt your organization to meet the expectations of today’s customer, then this book is for you!
Real-Time Marketing & PR – David Meerman Scott
This is the first book of David Meerman Scott’s that I have read and definitely won’t be the last. Real-time marketing and PR help you understand how to launch effective real-time communications in an “always on” world and generate a new stream of customers through this method of communication.
So there you have it. It’s probably time you get reading, don’t you think? What are some of your favorite books on digital marketing? If I’ve missed any that you really enjoy, please drop them in the comments section below.