Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…
Stryde, an innovative content marketing company in Salt Lake City, announced today that it has acquired Lehi, Utah-based Fit Marketing. The acquisition combines two driven teams into one topnotch content marketing firm. Founded in 2009 by Owen Fuller, Fit Marketing steadily grew to emerge as a leading inbound marketing agency. In 2012, Dave Bascom joined Fit and helped them evolve…
The following is information we gleaned from Dan Bischoff’s presentation, 10 Roles Needed for Content Marketing Domination, during January 2015’s IMSLC event. If you’ve fallen bait to the content marketing cycle-of-no-return, you’re not alone. Thousands of marketers like you have tried the good ol’ “launch a company blog and start getting tons of traffic” tactic and been disappointed in the results. To…
Well, hello October! For the first time in weeks, it finally feels like a brisk fall day here in Utah. Hallelujah!!! Who’s excited for October besides me? Honestly, I hope everyone in the agency space is! Why? Because history has shown that October is usually a huge sales month. Woot! Woot! If you’re relatively new to the agency space, you’re probably asking yourself “why on earth are…
With 2013 in the rear view mirror, now is the time to look to new beginnings – including new online marketing tactics! Today we’re going to share three tried and true ideas that will get you off on the right foot. Run with these marketing ideas and you’ll outpace the competition. Set up an Email Marketing Auto-Responder Campaign Auto-responder email…
Have you ever noticed how two great things work even better together? Peanut butter and chocolate Oreos and milk Fries and Coke Starsky and Hutch Brad and Angelina Well, we are proud to announce another winning combination… On November 1st, Fit Marketing acquired the Salt Lake City-based TOFU Marketing. TOFU Marketing and Chris Kilbourn As part of this acquisition, the…
I’m often asked to compare inbound marketing vs. outbound marketing, and people are surprised when I talk about how to integrate inbound and outbound instead. At Stryde, we focus on inbound marketing because we believe that it’s the best way to engage people who have an increasing amount of control over the content that they consume. We rightly point to…
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