by Greg Shuey | Feb 3, 2021 | eCommerce
eCommerce marketing tools, some of which have the potential to turn today’s small brand into tomorrow’s world-beater if used properly. Digital marketing has grown so rapidly that literally dozens of these tools have sprung up to help brand managers attract and manage...
by Greg Shuey | Jan 9, 2020 | eCommerce, PPC
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse...
by TJ Welsh | May 12, 2017 | Content Marketing, eCommerce
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through...
by Greg Shuey | Jan 6, 2017 | eCommerce
And maybe like GoldieBlox, you’ve showed it to investors and retailers in your industry, and they shut you down. But like this company, you believed in your product’s value and didn’t want to give up on your dream or throw away all your hard work. So you turned to...
by Greg Shuey | Dec 20, 2016 | eCommerce
more than $400 billion in 2017. So if you want to be profitable next year, you need to know the latest ecommerce trends and incorporate them into your planning. Below are 8 digital marketing predictions for ecommerce businesses anticipated by some of the best in the...
