The Skywalker Story:
Skywalker Trampolines began in 2004 with a belief that trampolines should be fun while keeping kids safe. Skywalker continually exceeds the ASTM safety standards for quality and safety in the outdoor game equipment space by using the latest technology.
Skywalker + Stryde
Skywalker established its success by partnering with big-box retailers such as Dick’s Sporting Goods, Toys R Us, Target, Walmart, Cabela’s and more. Through these partnerships, they were able to distribute their products in store and online. This initial strategy is what established the brand. Skywalker reached out to Stryde to help grow direct sales via their website through digital marketing.
We analyzed the online landscape to understand the competitive space we would be trying to compete in. Additionally, we looked at Google Analytics traffic trends, keyword usage and content on the site to understand the gaps Skywalker needed to fill in order to compete in the space. Then we analyzed the 15K+ monthly visits to the site, which channels were driving traffic and revenue for the 700+ monthly transactions. We found the following challenges and opportunities:
Organic Search and Content Opportunity
Organic search traffic had the biggest potential for growing traffic and revenue. Majority, 95% approximately, of Skywalker’s keywords driving traffic to the site were branded search terms. Outside of that they had very little visibility for non-branded search terms ranking on the first two pages of Google.
Organic Search and Content Solutions
To improve organic search performance, Stryde implemented the following:
- Analyzed keyword trends and determined a keyword strategy that included numerous search terms with low competition
- Mapped and implemented keywords to specific landing pages
- Cleaned up a number of technical site issues
- Implemented site optimization changes on their site
- Performed a content audit and found informational gaps with their content strategy
- Brainstormed and created content in the form of blog posts, quizzes, infographics and website copy to fill the content gaps
- Optimized old blog posts to improve search visibility
Want Results Like Skywalker Trampolines?
Our process for driving new customer acquisition for online eCommerce business can easily be tailored to your unique needs. If you’re looking for explosive growth like Skywalker Trampolines, let’s talk!Request Proposal