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In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand awareness. Instagram is earning $595 million (and counting) per year in mobile ad revenue alone, and…
We publish some really cool content… here’s a few of our other posts: If You’re Not Doing These 3 Core Things in Social Media, You’re Wasting Time 5 Ways To Support Your Product Launch With Content Marketing What Are Buyer Personas & Why Are They Important To Your Business? How To Start Selling Your Apparel On Amazon
An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….