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What Are Micro-Influencers and Why Should You Work With Them?

| eCommerce, Influencer Marketing, Social Media | No Comments

An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….

Ultimate Guide to Online eCommerce Ad Types and Formats

| eCommerce, PPC, Social Media | No Comments

Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order for your online ads to get seen, get clicked, and turn into conversions, you…

Are You Ready for the Changes coming to Google Ads Next Month?

| eCommerce, News | No Comments

Google Ads, previously known as Google AdWords, announced in a blog post they are streamlining the display campaign targeting process through a series of changes that will take effect September 2018. The most notable change from this “simplification” are new limitations on targeting and exclusion controls for Google Display Network ads. Advertisers will no longer be able to exclude mobile…