The trendiness of guest blogging is catching on and with it, arises a few questions and concerns with regards to spam. Users are wondering about the effects of guest blogging, how it might be considered spam, and whether Google will consequently penalize guest blogging sites. Matt Cutts, head of Google’s Webspam team, clears up some of the skepticism and provides his own insight on the proper way to use guest blogging.

What about Guest Blogging?

For many bloggers, guest blogging is a tactful method to direct traffic to their site by posting on other blogs that link readers back to their site, in turn, increasing its’ search engine rankings. While this method has the potential to turn out high results, guest blogging can be considered spam if not executed tactfully. Matt explains that Google recognizes the significant difference between high vs low quality blogging and offers the following recommendations for bloggers to promote quality content: Don’t make it your only method. When done correctly, guest blogging may help increase traffic and ratings, but use this tactic in moderation. Over using isn’t the best way to build your site’s reputation. Don’t email blast. Mass emails, offering to guest blog seem impersonal and ingenuine and are more likely to be be picked up as spam. Don’t reuse. Posting the same article on two different blogs or even spinning an article to post on multiple blogs isn’t producing original work. Don’t abuse. Be sure that you are writing content that is relevant to the blog on which you are posting and not just a dropping a laundry list of keywords in the anchor text. Do create organic work that will “earn links on the basis of merit” and credibility. The most successful guest bloggers are those who produce original work and rely on their expertise on the subject, rather than an overload of keywords, to direct traffic and boost ratings.]]>