Alert! You Sell To Real Humans! Many companies who do business online have forgotten that they are selling their product or service to a human being. They’ve gotten so far into the weeds that they all they can focus on is SEO this, PPC that, build this piece of content, and so forth. Well, I’ve got news for ya… humans care not only about your amazing content and how it led them on their journey to purchase from you, but they also care about how you interact with them in the sales and service process. It can’t just be all about how you are perceived online. To truly take your business to the next level with online marketing strategy and execution, you need to solve the problems of your users and potential customers. This should begin the moment you start developing your marketing plan, all the way through servicing the client.
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