Costs & Pricing

At Stryde, we believe in transparency. That’s why we openly share what our clients typically invest when they partner with us. As you can imagine, pricing isn’t one-size-fits-all, and your cost depends on your market, goals, and how aggressive you want to be. But here’s a clear look at what you can expect.

Select a service to see its pricing and explanation

Search Engine Optimization (SEO)

$4,500 - $10,000 / month

What impacts cost:

  • How competitive your category is
  • SERP features we need to optimize for (shopping, FAQs, featured snippets, etc.)
  • Content volume (blogs, FAQs, category pages, product pages)
  • Growth goals and how aggressively you want to pursue them
Search Engine Optimization (SEO)

SEO with us is about more than rankings; it’s about building brand awareness, impressions, driving qualified traffic, and increasing revenue.

Why Do SEO Costs Vary So Much?

Some agencies charge less for SEO because they rely on automation or basic tactics, provide only surface-level audits or minimal optimizations, and often lack deep ecommerce expertise.

Some agencies charge less for SEO because:

  • They rely heavily on automation or basic tactics (templated content, minimal link building).
  • They focus only on low-effort deliverables like technical audits or surface-level optimizations.
  • They may not have deep ecommerce expertise, so their work is more generic.

Other agencies (including us) may charge more because:

  • We build custom strategies tailored to your competition, buyer behavior, and revenue goals.
  • We create high-quality content across blogs, FAQs, category pages, and product pages.
  • We optimize for multiple SERP features beyond rankings, including shopping carousels, FAQs, and AI overviews.

With SEO, you’re not just paying for a list of tasks to be executed; you’re paying for strategy, depth, and execution quality.

AI Search Optimization (LLMs, ChatGPT, Gemini, Perplexity)

$3,500 - $5,000 / month

What impacts cost:

  • Amount and type of content needed (FAQs, reviews, comparison guides, authority content)
  • Citations and placements across forums, Reddit, bloggers, and third-party publishers
  • Monitoring and reporting tools required
AI Search Optimization

AI Search Optimization is about future-proofing your brand by showing up in AI Overviews and AI search engines where your customers are already looking.

Why Do AI Search Optimization Vary So Much?

Some agencies charge less for AI SEO because they rely on automation or basic tactics, provide only surface-level audits or minimal optimizations, and often lack deep ecommerce expertise.

Some agencies charge less for SEO because:

  • They only “relabel” SEO as AI search without making structural changes.
  • They don’t invest in citation building (forums, Reddit, third-party publishers).
  • They use low-cost, low-depth content that may not surface in AI Overviews.

Other agencies (including us) may charge more because:

  • Build specialized content designed for AI engines like ChatGPT, Gemini, and Perplexity.
  • Create and distribute unique citations and authority signals across communities and publishers.
  • Use specialized monitoring tools (which come with real subscription costs).
  • Adapt quickly as the AI search landscape changes, requiring research, testing, and iteration.

The difference comes down to whether you’re just checking a box or building true visibility where customers are searching next.

Google Ads Management

$3,500 - $6,000 / month

What impacts cost:

  • Number and type of campaigns (shopping, performance max, retargeting, search, etc.)
  • Creative assets needed (ad copy, images, video)
  • Number of product categories promoted
Google Ads Management

Our paid search strategy is built to maximize ROAS and keep your customer acquisition costs in check.

Why Do Google Ads Management Costs Vary?

Some providers charge less for Google Ads management because they rely on automated tools, use generic ad templates, and spend little time on strategy or ongoing optimization.

Lower-cost providers often:

  • Rely on basic campaign structures with little testing or refinement.
  • Don’t provide creative (imagery, video) and expect you to supply all assets.
  • May use automated scripts or offshore teams without strategic oversight.

Higher-cost providers (like us) often:

  • Build multi-layered campaigns (shopping, performance max, retargeting, search, prospecting).
  • Produce and test ad creative (images, video, copy) tailored to each audience segment.
  • Provide strategic alignment with your funnel, customer journey, and broader revenue goals.
  • Monitor and optimize daily, not just monthly, ensuring efficient spend and scaling opportunities.

Our Google Ads Pricing Model

We charge a flat monthly fee for Google Ads management. Why? Because it keeps your investment predictable, your strategy aligned with growth, and our incentives 100% aligned with yours.

Many agencies charge a percentage of ad spend (usually 15–25%). While it sounds simple, it’s actually a terrible model for most ecommerce brands. Here’s why:

It Incentivizes
Wasted Spend:

If your agency makes more money when you spend more, their priority becomes pushing budgets higher, not necessarily making them more profitable. That’s a conflict of interest we don’t believe in.

It Penalizes
Efficiency:

When campaigns are dialed in and running lean, agencies actually make less money under a percentage model. That often leads to less effort being put into ongoing optimization once campaigns are stable.

You Pay More, But Don’t Always Get More:

With a percentage-of-spend model, a $100K/month account doesn’t necessarily get 10x the attention of a $10K/month account. Agencies often cap their hours and effort, meaning you’re paying more without seeing a proportional increase in work.

Why Flat Fees Are Better for You

  • Predictable Costs: No surprises month-to-month.
  • Aligned Incentives: Our job is to make your campaigns more efficient, not spend more for the sake of it.
  • Guaranteed Focus: Your fee directly reflects the level of strategic planning, creative production, and ongoing optimization your account needs.

With Google Ads, you’re not just buying campaign management; you’re buying strategic control over one of your largest acquisition channels.

Potential One-Time Projects & Fees

In addition to our fixed monthly service fees, some initiatives are billed as one-time projects.

These often include:

  • Yearly Strategic Planning: Annual workshops where we analyze performance, identify growth opportunities, and realign strategy for the year ahead.
  • Customer Research & Surveys: Custom surveys and data collection to understand how your customers shop, what they value, and how to improve acquisition.
  • Website Migrations: Migrating website design and functionality from one platform to another to improve performance and internal efficiencies.
Potential One-Time Projects & Fees
These projects are scoped individually based on your needs and timeline, but they typically range from $2,500 – $12,000, depending on complexity and deliverables.

Ready to See What It Looks Like for Your Brand?

Your exact investment will depend on your industry, your competitors, and your goals. The best way to know what’s right for you is to start a conversation.

Connect with us Today!

Chat with our company owner, Greg Shuey! 

 

He will dig in with you to understand how each channel should be integrated into your growth strategy for your D2C business.

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