Google AI Overviews Are Eating Your Baby Brand’s Organic Traffic – Here’s What You Need to Know & Do
TL;DR Google’s AI Overviews now appear on 48% of all searches and crush organic CTR by 61%. Baby brands get hit hardest because parents search for research-heavy, informational queries (safety, comparisons, ingredients), exactly the query types AI Overviews dominate. The fix: structure content to get cited inside the AI answer, because cited brands actually see […]
Why Your Baby Brand’s CAC Doubled (And What to Do About It)
TL;DR: Ecommerce acquisition costs are up ~40% since 2023, driven by Apple’s privacy changes gutting parent targeting, Amazon bidding up baby keyword CPCs, more D2C entrants competing for the same ad inventory, and declining organic traffic (which used to offset paid costs). The way out isn’t better ads – it’s diversifying into organic SEO, AI […]
Amazon Owns Page One for Baby Products – Here’s How D2C Brands Can Fight Back
TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries Amazon can’t serve: safety deep-dives, developmental stage content, brand values/sustainability stories, and honest product comparisons. These are high-intent, lower-competition queries where D2C expertise beats Amazon’s algorithmic product listings, and they’re […]