According to a study, businesses with corporate blogs receive 55% more website traffic than businesses that don’t blog.
Blogging is a powerful marketing tool and a cost-effective form of communication. It helps you stand out from your competitors, add value to your existing and potential customers and improve trust, credibility and loyalty with your customers.
While it’s one thing to create a blog (creating a blog is really quite simple), it’s another thing to create a blog that keeps readers coming back, keeps your target audience engaging with your brand and portrays you as an expert in your industry. This 32 page guide will help you:
- Form the Core Strategy
- Unify the Team
- Set Up a Comment Policy
- Solidify Promotion Strategies
- Select Measurement of Success
- Choose Bloggers
- Train Bloggers
- Implement an Editing Process
- Construct an Editorial Calendar
- Create the Content
After reading this eBook, you’ll understand the essentials of blogging from inception to promotion.
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